Abstract
Rationale
Research suggests the experimental manipulation of oxytocin facilitates positive interactions, cooperation, and trust. The mechanism by which oxytocin influences social behavior is not well understood.
Objective
We explored the hypothesis that oxytocin alters how people perceive themselves, which could be one mechanism by which oxytocin promotes prosocial behavior.
Method
In a between-subject, randomized, and double-blind experiment, 100 university students received a 24 I.U. dose of intranasal oxytocin or placebo, and then completed the Revised NEO Personality Inventory (NEO-PI-R) and other self-report measures 90 min later.
Results
Intranasal oxytocin increased ratings of NEO-PI-R extraversion and openness to experiences [F(1,98) = 4.910, p = .025, partial η 2 = .05; F(1,98) = 6.021, p = .016, partial η 2 = .06], particularly for the following facets: positive emotions (d = 0.48, p < .05), warmth (d = 0.47, p < .05), openness to values (d = 0.45, p < .05) and ideas (d = 0.40, p < .05), trust (d = 0.44, p < .05), and altruism (d = 0.40, p < .05). Oxytocin had no influence on ratings of negative emotionality, conscientiousness, rejection sensitivity, depression, worry, self-esteem, and perceived social support.
Conclusion
The administration of oxytocin improved participants’ self-perceptions of their personality, at least for certain traits important for social affiliation. Increased positive self-referential processing may be one mechanism by which oxytocin promotes positive social behaviors.
Similar content being viewed by others
References
Alvares GA, Hickie IB, Guastella AJ (2010) Acute effects of intranasal oxytocin on subjective and behavioral responses to social rejection. Exp Clin Psychopharmacol 18:316–312. doi:10.1037/a0019719
Andari E, Duhamel JR, Zalla T, Herbrecht E, Leboyer M, Sirigu A (2010) Promoting social behavior with oxytocin in high-functioning autism spectrum disorders. Proc Natl Acad Aci U S A 107:4389–4394. doi:10.1073/pnas.0910249107
Asendorpf JB, van Aken MA (2003) Personality–relationship transaction in adolescence: core versus surface personality characteristics. J Personal 71:629–666
Barraza JA, McCullough ME, Ahmadi S, Zak PJ (2011) Oxytocin infusion increases charitable donations regardless of monetary resources. Horm Behav. doi:10.1016/j.yhbeh.2011.04.008
Bartz JA, Hollander E (2006) The neuroscience of affiliation: forging links between basic and clinical research on neuropeptides and social behavior. Horm Behav 50:518–528. doi:10.1016/j.yhbeh.2006.06.018
Bartz JA, Zaki J, Bolger N et al (2010a) Oxytocin selectively improves empathic accuracy. Psychol Sci 21:1426–1428. doi:10.1177/0956797610383439
Bartz JA, Zaki J, Ochsner KN, Bolger N, Kolevzon A, Ludwig N, Lydon JE (2010b) Effects of oxytocin on recollections of maternal care and closeness. Proc Natl Acad Sci U S A 107:21371–21375. doi:10.1073/pnas.1012669107
Bartz JA, Zaki J, Bolger N, Ochsner KN (2011) Social effects of oxytocin in humans: context and person matter. Trends Cogn Sci 15:301–309. doi:10.1016/j.tics.2011.05.002
Baumgartner T, Heinrichs M, Vonlanthen A, Fischbacher U, Fehr E (2008) Oxytocin shapes the neural circuitry of trust and trust adaptation in humans. Neuron 58:639–650. doi:10.1016/j.neuron.2008.04.009
Beck AT, Steer RA, Brown GK (1996) Manual for the Beck depression inventory-II. Psychological Corporation, San Antonio
Born J, Lange T, Kern W, McGregor GP, Bickel U, Fehm HL (2002) Sniffing neuropeptides: a transnasal approach to the human brain. Nat Neurosci 5:514–516. doi:10.1038/nn849
Bryant RA, Hung L, Guastella AJ, Mitchell PB (2011) Oxytocin as a moderator of hypnotizability. Psychoneuroendocrinology. doi:10.1016/j.psyneuen.2011.05.010
Buchheim A, Heinrichs M, George C et al (2009) Oxytocin enhances the experience of attachment security. Psychoneuroendocrinology 34:1417–1422. doi:10.1016/j.psyneuen.2009.04.002
Campbell A (2010) Oxytocin and human social behavior. Pers Soc Psychol Rev 14:281–295. doi:10.1177/1088868310363594
Cardoso C, Linnen AM, Joober R, Ellenbogen MA (2011) Coping style moderates the effect of intranasal oxytocin on the mood response to interpersonal stress. Exp Clin Psychopharmacol. doi:10.1037/a0025763
Carter C (1998) Neuroendocrine perspectives on social attachment and love. Psychoneuroendocrinology 23:779–818
Caspi A, Roberts BW, Shiner RL (2005) Personality development: stability and change. Annu Rev Psychol 56:453–484. doi:10.1146/annurev.psych.55.090902.141913
Cohen S, Hoberman H (1983) Positive events and social supports as buffers of life change stress. J Appl Soc Psychol 58:304–309
Costa PTJ, McCrae RR (1992) The NEO personality inventory (NEO-PI) and NEO five factor inventory (NEO-FFI) professional manual. Psychological Assessment Resources, Odessa
Costa PTJ, Herbst JH, McCrae RR, Siegler IC (2000) Personality at midlife: stability, intrinsic maturation, and response to life events. Assessment 7:365–378
De Dreu CK, Greer LL, Handgraaf MJ et al (2010) The neuropeptide oxytocin regulates parochial altruism in intergroup conflict among humans. Science 328:1408–1411. doi:10.1126/science.1189047
De Dreu CK, Greer LL, Van Kleef GA, Shalvi S, Handgraaf MJ (2011) Oxytocin promotes human ethnocentrism. Proc Natl Acad Sci U S A 108:1262–1266. doi:10.1073/pnas.1015316108
Declerck CH, Boone C, Kiyonari T (2010) Oxytocin and cooperation under conditions of uncertainty: the modulating role of incentives and social information. Horm Behav 57:368–374. doi:10.1016/j.yhbeh.2010.01.006
DeLongis A, Holtzman S (2005) Coping in context: the role of stress, social support, and personality in coping. J Pers 73:1633–1656. doi:10.1111/j.1467-6494.2005.00361.x
Diamond LM (2004) Emerging perspectives on distinctions between romantic love and sexual desire. Curr Dir Psychol Sci 13:116–119. doi:10.1111/j.0963-7214.2004.00287.x
Ditzen B, Schaer M, Gabriel B, Bodenmann G, Ehlert U, Heinrichs M (2009) Intranasal oxytocin increases positive communication and reduces cortisol levels during couple conflict. Biol Psychiatry 65:728–731. doi:10.1016/j.biopsych.2008.10.011
Downey G, Feldman SI (1996) Implications of rejection sensitivity for intimate relationships. J Pers Soc Psychol 70:1327–1343. doi:10.1037/0022-3514.70.6.1327
Ellenbogen MA, Linnen AM, Grumet R, Cardoso C, Joober R (2011) The acute effects of intranasal oxytocin on automatic and effortful attentional shifting. Psychophysiology. doi:10.1111/j.1469-8986.2011.01278.x
Gamer M, Zurowski B, Büchel C (2010) Different amygdala subregions mediate valence-related and attentional effects of oxytocin in humans. Proc Natl Acad Sci U S A 107:9400–9405. doi:10.1073/pnas.1000985107
Gimpl G, Fahrenholz F (2001) The oxytocin receptor system: structure, function and regulation. Physiol Rev 81:629–683
Glisky ML, Tataryn DJ, Tobias BA, Kihlstrom JF, McConkey KM (1991) Absorption, openness to experience, and hypnotizability. J Pers Soc Psychol 60:263–272
Guastella AJ, Mitchell PB, Dadds MR (2008) Oxytocin increases gaze to the eye region of human faces. Biol Psychiatry 63:3–5. doi:10.1016/j.biopsych.2007.06.026
Heinrichs M, von Dawans B, Domes G (2009) Oxytocin, vasopressin, and human social behavior. Front Neuroendocrinol 30:548–557. doi:10.1016/j.yfrne.2009.05.005
Herbst JH, McCrae RR, Costa PT, Feaganes JR, Siegler IC (2000) Self-perceptions of stability and change in personality at midlife: the UNC alumni heart study. Assessment 7:379–388
Insel TR (2010) The challenge of translation in social neuroscience: a review of oxytocin, vasopressin, and affiliative behavior. Neuron 65:768–779. doi:10.1016/j.neuron.2010.03.005
Kirsch P, Esslinger C, Chen Q et al (2005) Oxytocin modulates neural circuitry for social cognition and fear in humans. J Neurosci 25:11489–11493. doi:10.1523/JNEUROSCI.3984-05.2005
Kosfeld M, Heinrichs M, Zak PK, Fischbacher U, Fehr E (2005) Oxytocin increases trust in humans. Nature 435:673–676. doi:10.1038/nature03701
Linnen AM, Ellenbogen MA, Cardoso C, Joober R (in press) Intranasal oxytocin and salivary cortisol concentration during social rejection in university students. Stress
Marsh AA, Yu HH, Pine DS, Blair RJ (2010) Oxytocin improves specific recognition of positive facial expressions. Psychopharmacology 209:225–232. doi:10.1007/s00213-010-1780-4
McNair DM, Lorr M, Droppleman LF (1988) Manual for the profile of mood states. Educational and Industrial Testing Service, San Diego
Meyer TJ, Miller ML, Metzger RL, Borkovec TD (1990) Development and validation of the Penn state worry questionnaire. Behav Res Ther 28:487–495
Mikolajczak M, Gross JJ, Lane A, Corneille O, de Timary P, Luminet O (2010a) Oxytocin makes people trusting, not gullible. Psychol Sci 21:1072–1074. doi:10.1177/0956797610377343
Mikolajczak M, Pinon N, Lane A, de Timary P, Luminet O (2010b) Oxytocin not only increases trust when money is at stake, but also when confidential information is in the balance. Biol Psychol 85:182–184. doi:10.1016/j.biopsycho.2010.05.010
Naber F, van Ijzendoorn MH, Deschamps P, van Engeland H, Bakermans-Kranenburg MJ (2010) Intranasal oxytocin increases fathers' observed responsiveness during play with their children: a double-blind within-subject experiment. Psychoneuroendocrinology 35:1583–1586. doi:10.1016/j.psyneuen.2010.04.007
Perry A, Bentin S, Shalev I et al (2010) Intranasal oxytocin modulates EEG mu/alpha and beta rhythms during perception of biological motion. Psychoneuroendocrinology 35:1446–1453. doi:10.1016/j.psyneuen.2010.04.011
Rosenberg (1965) Society and the adolescent self-image. Princeton Univ. Press, New Jersey
Shamay-Tsoory SG, Fischer M, Dvash J, Harari H, Perach-Bloom N, Levkovitz Y (2009) Intranasal administration of oxytocin increases envy and schadenfreude (gloating). Biol Psychiatry 66:864–870. doi:10.1016/j.biopsych.2009.06.009
Shiner RL (2000) Linking childhood personality with adaptation: evidence for continuity and change across time into late adolescence. J Personal Soc Psychol 78:310–325
Sobel ME (1982) Asymptotic intervals for indirect effects in structural equations models. In: Leinhart S (ed) Sociological methodology. Jossey-Bass, San Francisco, pp 290–312
Stroud LR, Tanofsky-Kraff M, Wilfley DE, Salovey P (2000) The Yale interpersonal stressor (YIPS): affective, physiological, and behavioural responses to a novel interpersonal rejection paradigm. Ann Behav Med 22:204–213
Stroud LR, Salovey P, Epel ES (2002) Sex differences in stress responses: social rejection versus achievement stress. Biol Psychiatry 52:318–327
Theodoridou A, Rowe AC, Penton-Voak IS, Rogers PJ (2009) Oxytocin and social perception: oxytocin increases perceived facial trustworthiness and attractiveness. Horm Behav 56:128–132. doi:10.1016/j.yhbeh.2009.03.019
Unkelbach C, Guastella AJ, Forgas JP (2008) Oxytocin selectively facilitates recognition of positive sex and relationship words. Psychol Sci 19:1092–1094. doi:10.1111/j.1467-9280.2008.02206.x
Wrosch C, Scheier MF, Miller GE, Schulz R, Carver CS (2003) Adaptive self-regulation of unattainable goals: goal disengagement, goal reengagement, and subjective well-being. Pers Soc Psychol Bull 29:1494–1508. doi:10.1177/0146167203256921
Acknowledgments
This research was supported by grants to Dr. Ellenbogen from the Canadian Institutes of Health Research and the Canada Research Chair program (supported by the Social Sciences and Humanities Research Council of Canada). Christopher Cardoso is supported by a scholarship from the Natural Sciences and Engineering Research Council of Canada.
Conflict of Interest
None
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Cardoso, C., Ellenbogen, M.A. & Linnen, AM. Acute intranasal oxytocin improves positive self-perceptions of personality. Psychopharmacology 220, 741–749 (2012). https://doi.org/10.1007/s00213-011-2527-6
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s00213-011-2527-6