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The Effect of Implicit Moral Attitudes on Managerial Decision-Making: An Implicit Social Cognition Approach

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Abstract

This article concerns itself with the relationship between implicit moral cognitions and decisions in the realm of business ethics. Traditionally, business ethics research emphasized the effects of overt or␣explicit attitudes on ethical decision-making and neglected intuitive or implicit attitudes. Therefore, based on an implicit social cognition approach it is important to␣know whether implicit moral attitudes may have a substantial impact on managerial ethical decision-making processes. To test this thesis, a study with 50 participants was conducted. In this study the participants were asked to work on a deliberative managerial ethical decision-making task, in which they had to decide on one of two options. Implicit moral attitudes towards the two options were measured using the implicit association test (IAT). A semantic differential scale was used to diagnose explicit moral attitudes towards the two options. Each step taken within the deliberative decision-making process, as well the decision itself, was assessed using a scoring model-based decision analysis and a decision-making questionnaire. The results of this study show that implicit moral attitude has a great influence on the deliberative ethical decision-making process. The derived conclusion is that complex and deliberative decision-making processes in the context of business ethics can be affected by implicit social cognitions such as implicit moral attitudes.

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  1. Institute of Experimental Industrial Psychology – LueneLab, Leuphana University Lueneburg, Wilschenbrucher Weg 84, Lueneburg, Lower Saxony, 21335, Germany

    Nicki Marquardt & Rainer Hoeger

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  1. Nicki Marquardt
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  2. Rainer Hoeger
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Correspondence to Nicki Marquardt.

Appendix

Appendix

Stimuli used in the IAT

Concept category ‹donating drug’: drug, health, healing, third world, support, human lives, eyesight, medicine, donate.

Concept category ‹cutting costs’: money, costs, finance, jobs, shareholder interests, competition, profitability, savings, income.

Attribute category ‹moral’: moral, social, fair, considerate, ethical, decent, helpful, right, responsible.

Attribute category ‹immoral’: immoral, unsocial, unfair, inconsiderate, unethical, indecent, harmful, wrong, irresponsible.

Decision criteria of the business ethical scoring model

Health oriented criteria: saving eyesight, providing humanitarian support, preventing poverty, maintaining the right for health, improving health situation.

Company oriented criteria: improving profitability, saving shareholder interests, saving jobs, keeping company’s ability to compete, avoiding costs.

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Marquardt, N., Hoeger, R. The Effect of Implicit Moral Attitudes on Managerial Decision-Making: An Implicit Social Cognition Approach. J Bus Ethics 85, 157–171 (2009). https://doi.org/10.1007/s10551-008-9754-8

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