Skip to main content
Log in

What Does It Mean When Managers Talk About Trust?

  • Original Paper
  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

This paper investigates whether managerial rhetoric in the Management Discussion and Analysis section of 10-K filings can help gauge the level of managerial opportunism in a firm. We find that the use of trust-related words is connected to inefficient investment decisions and poor operating performance. Furthermore, firms making more frequent use of trust-related words are subject to less monitoring by institutional investors or analysts. Their accounting also relies more heavily on discretionary accruals. These results are consistent with the notion that managerial rhetoric to advertise trustworthiness points towards agency problems plaguing the firm.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Ahern, K. R., & Sosyura, D. (2014). Who writes the news? Corporate press releases during merger negotiations. The Journal of Finance, 69(1), 241–291.

    Google Scholar 

  • Akerlof, G. A., & Kranton, R. E. (2000). Economics and identity. The Quarterly Journal of Economics, 115(3), 715–753.

    Google Scholar 

  • Allee, K., & Deangelis, M. D. (2015). The structure of voluntary disclosure narratives: Evidence from tone dispersion. Journal of Accounting Research, 53(2), 241–274.

    Google Scholar 

  • Asker, J., Farre-Mensa, J., & Ljungqvist, A. (2015). Corporate investment and stock market listing: A puzzle? Review of Financial Studies, 28(2), 342–390.

    Google Scholar 

  • Audi, R., Loughran, T., & McDonald, B. (2016). Trust, but verify: MD&A language and the role of trust in corporate culture. Journal of Business Ethics, 139(3), 551–561.

    Google Scholar 

  • Barth, M. E., & Hutton, A. P. (2004). Analyst earnings forecast revisions and the pricing of accruals. Review of Accounting Studies, 9(1), 59–96.

    Google Scholar 

  • Ben-Ner, A., Putterman, L., & Ren, L. (2011). Lavish returns on cheap talk: Two-way communication in trust games. The Journal of Socioeconomics, 40(1), 1–13.

    Google Scholar 

  • Bergstresser, D., & Philippon, T. (2006). CEO incentives and earnings management. Journal of Financial Economics, 80(3), 511–529.

    Google Scholar 

  • Biddle, G. C., Hilary, G., & Verdi, R. S. (2009). How does financial reporting quality relate to investment efficiency? Journal of Accounting and Economics, 48(2–3), 112–131.

    Google Scholar 

  • Bochet, O., Page, T., & Putterman, L. (2006). Communication and punishment in voluntary contribution experiments. Journal of Economic Behavior and Organization, 36(1), 1–39.

    Google Scholar 

  • Brickley, J. A., Lease, R. C., & Smith, C. W. Jr. (1988). Ownership structure and voting on antitakeover amendments. Journal of Financial Economics, 20(1–2), 267–291.

    Google Scholar 

  • Brown, L., Griffin, P., Hagerman, R., & Zmijewski, M. (1987). Security analyst superiority relative to univariate time-series models in forecasting quarterly earnings. Journal of Accounting and Economics, 9(1), 61–87.

    Google Scholar 

  • Brown, L. D., & Rozeff, M. S. (1978). The superiority of analyst forecasts as measures of expectations: Evidence from earnings. The Journal of Finance, 33(1), 1–16.

    Google Scholar 

  • Capalbo, F., Frino, A., Lim, M. Y., Mollica, V., & Palumbo, R. (2018). The impact of CEO narcissism on earnings management. Abacus, 54(2), 210–226.

    Google Scholar 

  • Chakrabarty, B., Seetharaman, A., Swanson, Z., & Wang, X. F. (2018). Management risk incentives and the readability of corporate disclosures. Financial Management, 47(3), 583–616.

    Google Scholar 

  • Chance, D., Cicon, J., & Ferris, S. P. (2015). Poor performance and the value of corporate honesty. Journal of Corporate Finance, 33(C), 1–18.

    Google Scholar 

  • Chen, X., Harford, J., & Li, K. (2007). Monitoring: Which institutions matter? Journal of Financial Economics, 86(2), 279–305.

    Google Scholar 

  • Chen, T., Harford, J., & Lin, C. (2015). Do analysts matter for governance? Evidence from natural experiments. Journal of Financial Economics, 115(2), 383–410.

    Google Scholar 

  • Clifford, C. P., & Lindsey, L. (2016). Blockholder heterogeneity, CEO compensation, and firm performance. Journal of Financial and Quantitative Analysis, 51(5), 1491–1520.

    Google Scholar 

  • Core, J. E., Holthausen, R. W., & Larcker, D. F. (1999). Corporate governance, chief executive officer compensation, and firm performance. Journal of Financial Economics, 51(3), 371–406.

    Google Scholar 

  • Cornett, M. M., Marcus, A. J., & Tehranian, H. (2008). Corporate governance and pay-for-performance: The impact of earnings management. Journal of Financial Economics, 87(2), 357–373.

    Google Scholar 

  • Craig, R., & Amernic, J. (2018). Are there language markers of hubris in CEO letters to shareholders? Journal of Business Ethics, 145(4), 973–986.

    Google Scholar 

  • Crawford, V. P., & Sobel, J. (1982). Strategic information transmission. Econometrica, 50(6), 1431–1451.

    Google Scholar 

  • Davis, A. K., Ge, W., Matsumoto, D., & Zhang, J. L. (2015). The effect of manager-specific optimism on the tone of earnings conference calls. Review of Accounting Studies, 20(2), 639–673.

    Google Scholar 

  • Davis, A. K., Piger, J. M., & Sedor, L. M. (2012). Beyond the numbers: Measuring the information content of earnings press release language. Contemporary Accounting Research, 20(3), 845–868.

    Google Scholar 

  • Davis, A. K., & Tama-Sweet, I. (2012). Managers’ use of language across alternative disclosure outlets: Earnings press releases versus MD&A. Contemporary Accounting Research, 29(3), 804–837.

    Google Scholar 

  • Dechow, P. M., & Dichev, I. D. (2002). The quality of accruals and earnings: The role of accrual estimation errors. The Accounting Review, 77(Supplement), 35–59.

    Google Scholar 

  • DePaulo, B. M. (1992). Nonverbal behavior and self-presentation. Psychological Bulletin, 111(2), 203–243.

    Google Scholar 

  • Di Giuli, A., & Kostovetsky, L. (2014). Are red or blue companies more likely to go green? Politics and corporate social responsibility. Journal of Financial Economics, 111(2), 158–180.

    Google Scholar 

  • Erickson, M., & Wang, S. (1999). Earnings management by acquiring firms in stock for stock mergers. Journal of Accounting and Economics, 27(2), 149–176.

    Google Scholar 

  • Feldman, R., Govindaraj, S., Livnat, J., & Segal, B. (2010). Management’s tone change, post earnings announcement drift and accruals. Review of Accounting Studies, 15(4), 915–953.

    Google Scholar 

  • Ferreira, M. A., & Matos, P. (2008). The colors of investors’ money: The role of institutional investors around the world. Journal of Financial Economics, 88(3), 499–533.

    Google Scholar 

  • Festinger, L. (1957). A theory of cognitive dissonance. Stanford: Stanford University Press.

    Google Scholar 

  • Festinger, L. (1962). Cognitive dissonance. Scientific American, 207(4), 93–107.

    Google Scholar 

  • Fried, D., & Givoly, D. (1982). Financial analysts’ forecasts of earnings: A better surrogate for market expectations. Journal of Accounting and Economics, 4(2), 85–107.

    Google Scholar 

  • Gneezy, U., Kajackaite, A., & Sobel, J. (2018). Lying aversion and the size of the lie. The American Economic Review, 108(2), 419–453.

    Google Scholar 

  • Gompers, P., Ishii, J., & Metrick, A. (2003). Corporate governance and equity prices. The Quarterly Journal of Economics, 118(1), 107–156.

    Google Scholar 

  • Greene, J. D., & Paxton, J. M. (2009). Patterns of neural activity associated with honest and dishonest moral decisions. Proceedings of the National Academy of Sciences of USA, 106(30), 12506–12511.

    Google Scholar 

  • Guiso, L., Sapienza, P., & Zingales, L. (2015). The value of corporate culture. Journal of Financial Economics, 117(1), 60–76.

    Google Scholar 

  • Hartzell, J. C., & Starks, L. T. (2003). Institutional investors and executive compensation. The Journal of Finance, 58(6), 2351–2374.

    Google Scholar 

  • Henry, E. (2008). Are investors influenced by how earnings press releases are written? Journal of Business Communication, 45(4), 363–407.

    Google Scholar 

  • Hope, O.-K., & Wang, J. (2018). Management deception, big-bath accounting, and information asymmetry: Evidence from linguistic analysis. Accounting, Organizations and Society, 70(C), 33–51.

    Google Scholar 

  • Huang, X. Teoh, S. H., & Zhang, Y. (2014). Tone management. The Accounting Review, 89(3), 1083–1113.

    Google Scholar 

  • Irani, R. M., & Oesch, D. (2013). Monitoring and corporate disclosure: Evidence from a natural experiment. Journal of Financial Economics, 109(2), 398–418.

    Google Scholar 

  • Isaac, R. M., & Walker, J. M. (1988). Communication and free-riding behavior: The voluntary contribution mechanism. Economic Inquiry, 26(4), 585–608.

    Google Scholar 

  • Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305–360.

    Google Scholar 

  • Jha, A. (forthcoming). Financial reports and social capital. Journal of Business Ethics. https://doi.org/10.1007/s10551-017-3495-5.

  • Jones, J. J. (1991). Earnings management during import relief investigations. Journal of Accounting Research, 29(2), 193–228.

    Google Scholar 

  • Kandori, M. (1992). Social norms and community enforcement. Review of Economic Studies, 59(1), 63–80.

    Google Scholar 

  • Karpoff, J. M., Lee, D. S., & Martin, G. S. (2008). The cost of cooking the books. Journal of Financial and Quantitative Analysis, 43(3), 581–612.

    Google Scholar 

  • Karpoff, J. M., & Lott, J. R. (1993). The reputational penalty firms bear from committing criminal fraud. Journal of Law and Economics, 36(2), 757–802.

    Google Scholar 

  • Kasznik, R. (1999). On the association between voluntary disclosure and earnings management. Journal of Accounting Research, 37(1), 57–81.

    Google Scholar 

  • Kim, C. F., Wang, K., & Zhang, L. (forthcoming). Readability of 10-K reports and stock price crash risk. Contemporary Accounting Research. https://doi.org/10.1111/1911-3846.12452.

  • Klein, A. (2002). Audit committee, board of director characteristics, and earnings management. Journal of Accounting and Economics, 33(3), 375–400.

    Google Scholar 

  • Kothari, P., Chance, C. M., & Ferris, S. P. (2018). Bragging rights: Does corporate boasting imply value creation? Working Paper. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3149899.

  • Kothari, S. P., Leone, A. J., & Wasley, C. E. (2005). Performance matched discretionary accrual measures. Journal of Accounting and Economics, 39(1), 163–197.

    Google Scholar 

  • Larcker, D. F., & Zakolyukina, A. A. (2012). Detecting deceptive discussions in conference calls. Journal of Accounting Research, 50(2), 495–540.

    Google Scholar 

  • Li, F. (2008). Annual report readability, current earnings, and earnings persistence. Journal of Accounting and Economics, 45(2–3), 221–247.

    Google Scholar 

  • Li, F. (2010). The information content of forward-looking statements in corporate filings—A naïve Bayesian machine learning approach. Journal of Accounting Research, 48(5), 1049–1102.

    Google Scholar 

  • Lins, K. V., Servares, H., & Tamayo, A. (2017). Social capital, trust, and firm performance: The value of corporate social responsibility during the financial crisis. The Journal of Finance, 72(4), 1785–1824.

    Google Scholar 

  • Loughran, T., & McDonald, B. (2011a). When is a liability not a liability? Textual analysis, dictionaries, and 10-Ks. The Journal of Finance, 66(1), 35–65.

    Google Scholar 

  • Loughran, T., & McDonald, B. (2011b). Barron’s red flags: Do they actually work? Journal of Behavioral Finance, 12(2), 1–21.

    Google Scholar 

  • Loughran, T., & McDonald, B. (2014). Measuring readability in financial disclosures. The Journal of Finance, 69(4), 1643–1671.

    Google Scholar 

  • Loughran, T., McDonald, B., & Yun, H. (2009). A wolf in sheep’s clothing: The use of ethics-related terms in 10-K reports. Journal of Business Ethics, 89(Supplement), 39–49.

    Google Scholar 

  • McLean, R. D., Zhang, T., & Zhao, M. (2012). Why does the law matter? Investor protection and its effects on investment, finance, and growth. The Journal of Finance, 67(1), 313–350.

    Google Scholar 

  • McMillan, J., & Woodruff, C. (2000). Private order under dysfunctional public order. Michigan Law Review, 98(8), 2421–2458.

    Google Scholar 

  • McNichols, M. F. (2002). Discussion of the quality of accruals and earnings: The role of accrual estimation errors. Accounting Review, 77(Supplement), 61–69.

    Google Scholar 

  • Mead, G. H. (1934). Mind, self, and society. Chicago: University of Chicago Press.

    Google Scholar 

  • Merton, R. C. (1987). A simple model of capital market equilibrium with incomplete information. The Journal of Finance, 42(3), 483–510.

    Google Scholar 

  • Modigliani, F., & Miller, M. H. (1958). The cost of capital, corporation finance and the theory of investment. The American Economic Review, 48(3), 261–297.

    Google Scholar 

  • Mortal, S., & Reisel, N. (2013). Capital allocation by public and private firms. Journal of Financial and Quantitative Analysis, 48(1), 77–103.

    Google Scholar 

  • Myerson, R. (1979). Incentive-compatibility and the bargaining problem. Econometrica, 47(1), 61–73.

    Google Scholar 

  • Perry, S., & William, T. (1994). Earnings management preceding management buyout offers. Journal of Accounting and Economics, 18(2), 157–179.

    Google Scholar 

  • Price, S. M., Doran, J. S., Peterson, D. R., & Bliss, B. A. (2012). Earnings conference calls and stock returns: The incremental informativeness of textual tone. Journal of Banking and Finance, 36(4), 992–1011.

    Google Scholar 

  • Rogers, J. L., Van Buskirk, A., & Zechman, S. L. (2011). Disclosure tone and shareholder litigation. The Accounting Review, 86(6), 2155–2183.

    Google Scholar 

  • Sloan, R. G. (1996). Do stock prices fully reflect information in accruals and cash flows about future earnings? The Accounting Review, 71(3), 289–315.

    Google Scholar 

  • Tannenbaum, F. (1938). Crime and community. New York: Columbia University Press.

    Google Scholar 

  • Teoh, S. H., Welch, I., & Wong, T. J. (1998a). Earnings management and the underperformance of seasoned equity offerings. Journal of Financial Economics, 50(1), 63–99.

    Google Scholar 

  • Teoh, S. H., Welch, I., & Wong, T. J. (1998b). Earnings management and the long-run market performance of initial public offerings. The Journal of Finance, 53(6), 1935–1974.

    Google Scholar 

  • Teoh, S. H., Wong, T. J., & Rao, G. (1998c). Are accruals during initial public offerings opportunistic? Review of Accounting Studies, 3(1–2), 175–208.

    Google Scholar 

  • Vrij, A. (2008). Detecting lies and deceit: Pitfalls and opportunities (2nd ed.). Hoboken, NJ: Wiley.

    Google Scholar 

  • Warfield, T. D., Wild, J. J., & Wild, K. L. (1995). Managerial ownership, accounting choices, and informativeness of earnings. Journal of Accounting and Economics, 20(1), 61–91.

    Google Scholar 

  • Wurgler, J. (2000). Financial markets and the allocation of capital. Journal of Financial Economics, 58(1–2), 187–214.

    Google Scholar 

  • Xie, B., Davidson III, W. N., & Dadalt, P. J. (2003). Earnings management and corporate governance: The role of the board and the audit committee. Journal of Corporate Finance, 9(3), 295–316.

    Google Scholar 

  • Xie, H. (2001). The mispricing of abnormal accruals. The Accounting Review, 76(3), 357–373.

    Google Scholar 

  • Yermack, D. (1996). Higher market valuation of companies with a small board of directors. Journal of Financial Economics, 40(2), 185–211.

    Google Scholar 

  • Yu, F. (2008). Analyst coverage and earnings management. Journal of Financial Economics, 88(2), 245–271.

    Google Scholar 

  • Zuckerman, M., DePaulo, B. M., & Rosenthal, R. (1981). Verbal and nonverbal communication of deception. In L. Berkowitz (Eds.), Advances in experimental social psychology (Vol. 14, pp. 1–59). New York: Academic.

    Google Scholar 

Download references

Acknowledgements

We would like to thank two anonymous journal referees, Carol L. Osler, and participants of INFINITI 2018 in Poznań for their insightful comments and suggestions, which greatly improved the paper.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Andreas Knetsch.

Electronic supplementary material

Below is the link to the electronic supplementary material.

Supplementary material 1 (PDF 325 KB)

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Breuer, W., Knetsch, A. & Salzmann, A.J. What Does It Mean When Managers Talk About Trust?. J Bus Ethics 166, 473–488 (2020). https://doi.org/10.1007/s10551-018-4072-2

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10551-018-4072-2

Keywords

JEL Classification

Navigation