Abstract
Although tattoos have increased in popularity, they may put individuals at a disadvantage when seeking employment. Drawing on the justification-suppression model and the stereotype content model, we propose that job applicants with visible tattoos experience prejudice in hiring and starting salary recommendations because they are stereotyped as less competent and warm than those without visible tattoos. In Study 1, we compared equally qualified Caucasian female applicants in their mid to late 20s with no visible tattoos, a mild visible tattoo, and extreme visible tattoos for the position of a sales manager. Tattooed applicants were less likely to be hired, especially if they had extreme visible tattoos, and were offered lower salaries and rated lower on competence (but not warmth) than applicants without visible tattoos. Furthermore, competence mediated the relationship between visible tattoos and hiring and salary recommendations. In Study 2, we examined if young Caucasian female applicants with visible tattoos can overcome prejudice through their job qualifications and found they were able to mitigate salary discrimination, but not hiring discrimination by being highly qualified. In Study 3, we proposed that young Caucasian female applicants with visible tattoos can neutralize discrimination by being highly qualified and having volunteer experience. However, volunteering did not mitigate prejudice related to visible tattoos. Our findings suggest that it is difficult for applicants with visible tattoos to overcome discrimination.
Similar content being viewed by others
Notes
The results of the ANOVAs from all the pilot studies are available upon request from the authors.
We found virtually no relationship between participant age and the hiring and salary ratings given to applicants; participant age explained less than 1% of the variance in the ratings. Similarly, there was very little relationship between having body art and applicant ratings. One key recommendation of recent reviews of the use of control variables in the organizational sciences is that control variables that are essentially uncorrelated with the dependent variables should normally be avoided (e.g., Becker, 2005; Bernerth, Cole, Taylor, & Walker, 2018). On that basis, we decided not to control for participants’ age or body art.
In Study 3, we chose to include only extreme visible tattoos because there were no differences between mild and extreme tattoos in Study 2.
References
Anderson, D., Lubig, J., & Mathys, H. (2015). All other things being equal: Michigan principals’ hiring preferences. Journal of Ethical and Educational Leadership, 2, 1–23.
Armstrong, M. L. (1991). Career-oriented women with tattoos. Journal of Nursing Scholarship, 23, 215–220. https://doi.org/10.1111/j.1547-5069.1991.tb00674.x.
Arndt, A. D., & Glassman, M. (2012). What tattoos tell customers about salespeople: The role of gender norms. Marketing Management Journal, 22, 50–65.
Atkinson, M. (2002). Pretty in ink: Conformity, resistance, and negotiation in women’s tattooing. Sex Roles, 47(5), 219–235. https://doi.org/10.1023/A:1021330609522.
Baumann, C., Timming, A. R., & Gollan, P. J. (2016). Taboo tattoos? A study of the gendered effects of body art on consumers’ attitudes toward visibly tattooed front-line staff. Journal of Retailing and Consumer Services, 29, 31–39. https://doi.org/10.1016/j.jretconser.2015.11.005.
Becker, T. E. (2005). Potential problems in statistical control variables in organizational research: A qualitative analysis with recommendations. Organizational Research Methods, 8, 274–289. https://doi.org/10.1177/1094428105278021.
Bekhor, P. S., Bekhor, L., & Gandrabur, M. (1995). Employer attitudes toward persons with visible tattoos. Australian Journal of Dermatology, 36, 75–77.
Benard, S., & Correll, S. J. (2010). Normative discrimination and the motherhood penalty. Gender & Society, 24, 616–646. https://doi.org/10.1177/0891243210383142.
Berinsky, A. J., Huber, G. A., & Lenz, G. S. (2012). Evaluating online labor markets for experimental research: Amazon.com’s Mechanical Turk. Political Analysis, 20, 351–368. https://doi.org/10.1093/pan/mpr057.
Bernerth, J., Cole, M. S., Taylor, E. C., & Walker, H. J. (2018). Control variables in leadership research: A qualitative and quantitative review. Journal of Management, 44, 131–160. https://doi.org/10.1177/0149206317690586.
Brallier, S. A., Maguire, K. A., Smith, D. A., & Palm, L. J. (2011). Visible tattoos and employment in the restaurant service industry. International Journal of Business and Social Science, 2, 72–76.
Brown, B. K., & Campion, M. A. (1994). Biodata phenomenology: Recruiters’ perceptions and use of biographical information in resume screening. Journal of Applied Psychology, 79(6), 897–908. https://doi.org/10.1037/0021-9010.79.6.897.
Bureau of Labor. (2018). Labor force statistics from the current population survey. Retrieved from: https://www.bls.gov/cps/cpsaat11.htm
Burgess, M., & Clark, L. (2010). Do the “savage origins” of tattoos cast a prejudicial shadow on contemporary tattooed individuals? Journal of Applied Social Psychology, 40, 746–764. https://doi.org/10.1111/j.1559-1816.2010.00596.x.
Casler, K., Bickel, L., & Hackett, E. (2013). Separate but equal? A comparison of participants and data gathered via Amazon’s MTurk, social media, and face-to-face behavioral testing. Computers in Human Behavior, 29, 2156–2160. https://doi.org/10.1016/j.chb.2013.05.009.
Cheung, J. H., Burns, D. K., Sinclair, R. R., & Sliter, M. (2017). Amazon Mechanical Turk in organizational psychology: An evaluation and practical recommendations. Journal of Business and Psychology, 32, 347–361. https://doi.org/10.1007/s10869-016-9458-5.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associates.
Cole, M. S., Feild, H. S., & Giles, W. F. (2003). Using recruiter assessments of applicants’ resume content to predict applicant mental ability and Big Five personality dimensions. International Journal of Selection & Assessment, 11(1), 78–88. https://doi.org/10.1111/1468-2389.00228.
Cole, M. S., Rubin, R. S., Feild, H. S., & Giles, W. F. (2007). Recruiters’ perceptions and use of applicant résumé information: Screening the recent graduate. Applied Psychology: An International Review, 56(2), 319–343. https://doi.org/10.1111/j.1464-0597.2007.00288.x.
Correll, S. J., Benard, S., & Paik, I. (2007). Getting a job: Is there a motherhood penalty? American Journal of Sociology, 112, 1297–1338. https://doi.org/10.1086/511799.
Crandall, C. S., & Eshleman, A. A. (2003). Justification-suppression model of the expression and experience of prejudice. Psychological Bulletin, 129, 414–446. https://doi.org/10.1037/0033-2909.129.3.414.
Crocker, J., Major, B., & Steele, C. (1998). Social stigma. In G. Lindzey, D. Gilber, & S. T. Fiske (Eds.), Handbook of social psychology (Vol. 2, 4th ed., pp. 504–553). New York: Oxford University Press.
Cuddy, A. J. C., Fiske, S. T., & Glick, P. (2004). When professionals become mothers, warmth doesn’t cut the ice. Journal of Social Issues, 60, 701–718. https://doi.org/10.1111/j.0022-4537.2004.00381.x.
Dale, L. R., Bevill, S., Roach, T., Glasgow, S., & Bracy, C. (2009). Body adornment: A comparison of the attitudes of businesspeople and students in three states. Academy of Educational Leadership Journal, 13, 69–77.
Dalia Research. (2018). Who has the most tattoos? It’s not who you’d expect. Retrieved from: https://medium.com/daliaresearch/who-has-the-most-tattoos-its-not-who-you-d-expect-1d5ffff660f8
Day, K. M., & Devlin, R. A. (1998). The payoff to work without pay: Volunteer work as an investment in human capital. Canadian Journal of Economics, 31(5), 1179–1191. https://doi.org/10.2307/136465.
Dean, D. H. (2010). Consumer perceptions of visible tattoos on service personnel. Managing Service Quality, 20, 294–308. https://doi.org/10.1108/09604521011041998.
Degelman, D., & Price, N. D. (2002). Tattoos and ratings of personal characteristics. Psychological Reports, 90, 507–514. https://doi.org/10.2466/PR0.90.2.507-514.
Dye, D. (2013). Japanese bath house can’t tell difference between Maori woman and yakuza gangster. Retrieved from: https://foreignpolicyblogs.com/2013/09/23/japanese-bath-house-cant-tell-difference-between-maori-woman-and-yakuza-gangster/
Eagly, A. H., Ashmore, R. D., Makhijani, M. C., & Longo, L. C. (1991). What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. Psychological Bulletin, 110, 109–128. https://doi.org/10.1037/0033-2909.110.1.109.
Foltz, K. A. (2014). The Millennial’s perception of tattoos: Self expression or business faux pas? College Student Journal, 48(4), 589–602.
Goffman, E. (1963). Stigma. Notes on a spoiled identity. Englewood Cliffs, NJ: Prentice-Hall. https://doi.org/10.1093/sf/43.1.127.
Goić, S., & Jeroncic, R. Z. (2012). Volunteering as the way for productivity and employability improvement. International Journal of Management Cases, 14, 421–433.
Goodman, J. K., Cryder, C. E., & Cheema, A. (2013). Data collection in a flat world: The strengths and weaknesses of Mechanical Turk samples. Journal of Behavioral Decision Making, 26, 213–224. https://doi.org/10.1002/bdm.1753.
Graham, J. R., Harvey, C. R., & Puri, M. (2016). A corporate beauty contest. Management Science, 63, 3044–3056. https://doi.org/10.1287/mnsc.2016.2484.
Güngör, G., & Biernat, M. (2009). Gender bias or motherhood disadvantage? Judgments of blue collar mothers and fathers in the workplace. Sex Roles, 60, 232–246. https://doi.org/10.1007/s11199-008-9540-1.
Harris Interactive. (2016). Tattoo takeover. Retrieved from: http://www.theharrispoll.com/health-and-life/Tattoo_Takeover.html.
Hawkes, D., Senn, C. Y., & Thorn, C. (2004). Factors that influence attitudes toward women with tattoos. Sex Roles, 50, 593–604. https://doi.org/10.1023/B:SERS.0000027564.83353.06.
Heilman, M. E., & Okimoto, T. G. (2008). Motherhood: A potential source of bias in employment decisions. Journal of Applied Psychology, 93, 189–198. https://doi.org/10.1037/0021-9010.93.1.189.
Heywood, W., Patrick, K., Smith, A. M. A., Simpson, J. M., Pitts, M. K., Richters, J., & Shelley, J. M. (2012). Who gets tattoos? Demographic and behavioral correlates of ever being tattooed in a representative sample of men and women. XXX, XX, 51–56. doi: https://doi.org/10.1016/j.annepidem.2011.10.005.
HRFocus. (2008). Why appearance may be your next discrimination law challenge (pp. 6–7).
Hustinx, L., Handy, F., Cnaan, R. A., Brudney, J. L., Pessi, A. B., & Yamauchi, N. (2010). Social and cultural origins of motivations to volunteer. International Sociology, 25(3), 349–382. https://doi.org/10.1177/0268580909360297.
Jackson, L. A., Hunter, J. E., & Hodge, C. N. (1995). Physical attractiveness and intellectual competence: A meta-analytic review. Social Psychology Quarterly, 58, 108–122. https://doi.org/10.2307/2787149.
James, H. R. (2008). If you are attractive and you know it, please apply: Appearance-based discrimination and employers’ discretion. Valparaiso University Law Review, 42, 629–674.
Jobvite. (2018). 2018 recruiter nation survey. Retrieved from: https://www.jobvite.com/wp-content/uploads/2018/11/2018-Recruiter-Nation-Study.pdf
Jones, E. E., Farina, A., Hastorf, A. H., Markus, H., Miller, D. T., & Scott, R. A. (1984). Social stigma. New York: Freeman.
King, E. (2016). EEOC v. Abercrombie & Fitch Stores, Inc.: Religious accommodation in the workplace. Berkeley Journal of Employment & Labor Law, 37(2), 327–336. https://doi.org/10.15779/Z38Q85C.
King, E. B., & Ahmad, A. S. (2010). An experimental field study of interpersonal discrimination toward Muslim job applicants. Personnel Psychology, 63, 881–906. https://doi.org/10.1111/j.1744-6570.2010.01199.x.
Koch, J. R., Roberts, A. E., Armstrong, M. L., & Owen, D. C. (2010). Body art, deviance, and American college students. The Social Science Journal, 47, 151–161. https://doi.org/10.1016/j.soscij.2009.10.001.
Kunda, Z., & Sherman-Williams, B. (1993). Stereotypes and the construal of individuating information. Personality and Social Psychology Bulletin, 19(1), 90–99. https://doi.org/10.1177/0146167293191010.
Marlowe, C. M., Schneider, S. L., & Nelson, C. E. (1996). Gender and attractiveness biases in hiring decisions: Are more experienced managers less biased? Journal of Applied Psychology, 81, 11–21. https://doi.org/10.1037/0021-9010.81.1.11.
Maurath, D. T., Wright, C. W., Wittorp, D. E., & Hardtke, D. (2015). Volunteer experience may not bridge gaps in employment. International Journal of Selection & Assessment, 23(3), 284–294. https://doi.org/10.1111/ijsa.12114.
McElroy, J. C., Summers, J. K., & Moore, K. (2014). The effect of facial piercing on perceptions of job applicants. Organizational Behavior and Human Decision Processes, 125, 26–38. https://doi.org/10.1016/j.obhdp.2014.05.003.
Miller, B. K., Nicols, K. M., & Eure, J. (2009). Body art in the workplace: Piercing the prejudice? Personnel Review, 38, 621–640. https://doi.org/10.1108/00483480910992247.
Mobius, M. M., & Rosenblat, T. S. (2006). Why beauty matters. American Economic Review, 96, 222–235. https://doi.org/10.1257/000282806776157515.
Morgan, W. B., Walker, S. S., Hebl, M. R., & King, E. B. (2013). A field experiment: Reducing interpersonal discrimination toward pregnant job applicants. Journal of Applied Psychology, 98, 799–809. https://doi.org/10.1037/a0034040.
O*NET: National Center for O*NET Development. O*NET OnLine. Retrieved January 20, 2020, from https://www.onetonline.org/
Paolacci, G., Chandler, J., & Ipeirotis, P. G. (2010). Running experiments on Amazon Mechanical Turk. Judgement and Decision Making, 5, 411–419.
Pating, C. H. & Cruse, Y. (2019). California lawmakers ban workplace discrimination based on hairstyle. Retrieved from: https://www.shrm.org/resourcesandtools/legal-and-compliance/state-and-local-updates/pages/california-law-will-ban-workplace-discrimination-based-on-hairstyle.aspx
Phillis, M. T., & Brailey, T. N. (2020). Pittsburgh bans hairstyle discrimination. Retrieved from https://www.shrm.org/resourcesandtools/legal-and-compliance/state-and-local-updates/pages/pittsburgh-bans-hairstyle-discrimination.aspx
Resenhoeft, A., Villa, J., & Wiseman, D. (2008). Tattoos can harm perceptions: A study and suggestion. Journal of American College Health, 56, 593–596. https://doi.org/10.3200/JACH.56.5.593-596.
Ruetzler, T., Taylor, J., Reynolds, D., Baker, W., & Killen, C. (2012). What is professional attire today? A conjoint analysis of personal presentation attributes. International Journal of Hospitality Management, 31, 937–943. https://doi.org/10.1016/j.ijhm.2011.11.001.
Seiter, J. S., & Hatch, S. (2005). Effect of tattoos on perceptions of credibility and attractiveness. Psychological Reports, 96, 1113–1120. https://doi.org/10.2466/pr0.96.3c.1113-1120.
Shore, T. H., & Tashchian, A. (2013). Perceptions of unemployed workers: Unemployment duration, volunteerism, and age. Journal of Applied Business Research, 29, 983–990. https://doi.org/10.19030/jabr.v29i4.7909.
SHRM. (2016). Using social media for talent acquisition—recruitment and screening. Retrieved from: https://www.shrm.org/hr-today/trends-and-forecasting/research-and-surveys/Documents/SHRM-Social-Media-Recruiting-Screening-2015.pdf
Smith, V. (2010). Enhancing employability: Human, cultural, and social capital in an era of turbulent unpredictability. Human Relations, 63, 279–303. https://doi.org/10.1177/0018726709353639.
Statista. (2017). Body areas tattooed in the U.S. in 2017. Retrieved from: https://www.statista.com/statistics/721616/body-areas-tattooed-by-americans/
Steyn, H. S., & Ellis, S. M. (2009). Estimating an effect size in one-way multivariate analysis of variance (MANOVA). Multivariate Behavioral Research, 44, 106–129. https://doi.org/10.1080/00273170802620238.
Swami, V., & Furnham, A. (2007). Unattractive, promiscuous and heavy drinkers: Perceptions of women with tattoos. Body Image, 4, 343–352. https://doi.org/10.1016/j.bodyim.2007.06.005.
Swanger, N. (2006). Visible body modification (VBM): Evidence from human resource managers and recruiters and the effects on employment. International Journal of Hospitality Management, 25(1), 154–158. https://doi.org/10.1016/j.ijhm.2004.12.004.
Thomas, C. M., Ehret, A., Ellis, B., Colon-Shoop, S., Linton, J., & Metz, S. (2010). Perception of nurse caring, skills, and knowledge based on appearance. Journal of Nursing Administration, 40(11), 489–497. https://doi.org/10.1097/NNA.0b013e3181f88b48.
Timming, A. R. (2017). Body art as branded labour: At the intersection of employee selection and relationship marketing. Human Relations, 70, 1041–1063. https://doi.org/10.1177/0018726716681654.
Timming, A. R., Nickson, D., Re, D., & Perrett, D. (2017). What do you think of my ink? Assessing the effects of body art on employment chances. Human Resource Management, 56(1), 133–149. https://doi.org/10.1002/hrm.21770.
Todorov, A., Mandisodza, A. N., Goren, A., & Hall, C. C. (2005). Inferences of competence from faces predict election outcomes. Science, 308, 1623–1626. https://doi.org/10.1126/science.1110589.
Totten, J. W., Lipscomb, T. J., & Jones, M. A. (2009). Attitudes toward and stereotypes of persons with body art: Implications for marketing management. Academy of Marketing Studies Journal, 13, 77–96.
Wilkin, C. L., & Connelly, C. E. (2012). Do I look like someone who cares? Recruiters’ ratings of applicants’ paid and volunteer experience. International Journal of Selection and Assessment, 20, 308–318. https://doi.org/10.1111/j.1468-2389.2012.00602.x.
Zebrowitz, L. A., Hall, J. A., Murphy, N. A., & Rhodes, G. (2002). Looking smart and looking good: Facial cues to intelligence and their origins. Personality and Social Psychology Bulletin, 28, 238–249. https://doi.org/10.1177/0146167202282009.
Zhang, L., Van Iddekinge, C. H., Arnold, J. D., Roth, P. L., Lievens, F., Lanivich, S. E., & Jordan, S. L. (2020). What’s on job seekers’ social media sites? A content analysis and effects of structure on recruiter judgments and predictive validity. Journal of Applied Psychology, 105, 1530–1546.
Acknowledgments
The authors acknowledge the assistance of Katie Dondale in the creation of the photos used in the study and Daniel C. Ganster for his helpful feedback.
Author information
Authors and Affiliations
Corresponding author
Additional information
Publisher’s Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Appendix. Study materials
Appendix. Study materials
Sales manager job description
Job summary: Plans, directs, or coordinates the distribution or movement of a product or service to the customer. Coordinates sales distribution by establishing sales territories, quotas, and goals and establishes training programs for sales representatives. Analyzes sales statistics gathered by staff to determine sales potential and inventory requirements and monitors the preferences of customers.
Job tasks
-
Directs and coordinates activities involving sales of manufactured products and services
-
Resolves customer complaints regarding sales and service
-
Reviews operational records and reports to project sales and determine profitability
-
Plans and directs staffing, training, and performance evaluations of sales agents
-
Determines price schedules and discount rates
-
Prepares budgets and approves budget expenditures
-
Monitors customer preferences to determine focus of sales efforts
Job requirements
-
Bachelor’s degree in a related field (e.g., marketing, management, finance, supply chain management)
-
Minimum of 3 years of sales and/or management experience
The salary range for this position is $80,000–$95,000, depending on qualifications.
Applicant profile for mild tattoo condition from Study 1
Applicant profile for extreme tattoo condition from Study 1
Rights and permissions
About this article
Cite this article
Henle, C.A., Shore, T.H., Murphy, K.R. et al. Visible Tattoos as a Source of Employment Discrimination Among Female Applicants for a Supervisory Position. J Bus Psychol 37, 107–125 (2022). https://doi.org/10.1007/s10869-021-09731-w
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10869-021-09731-w