Skip to main content
Log in

Experiencing fire: a phenomenological study of YouTube videos of the 2016 Fort McMurray fire

  • Original Paper
  • Published:
Natural Hazards Aims and scope Submit manuscript

Abstract

The 2016 Fort McMurray wildfire, which was nicknamed “The Beast,” resulted in the largest evacuation in the history of the province of Alberta, Canada. Experience with the approach and entry of the fire into the city was captured by citizens on video and shared on YouTube. This qualitative study, which drew from phenomenological and visual research methods, used YouTube videos as a data source for exploring peoples’ lived experiences with the wildfire, as well as how social practices with the use of different technologies influenced the types of experiences captured on video. Three main types of experiences with the wildfire were portrayed in the videos analysed for this study. The first type of experience was watching the wildfire approach the city, the second was fleeing through fire, and the third was watching your house burn. These experiences reflected a temporal sequence, as well as a change in the nature of activity and spatial relationship with the hazard over time. Recording technologies used to capture experiences with the fire included cell phone cameras, dash cams, and home monitoring cameras. Each of these different types of technologies offered different affordances, which enabled both first- and second-hand witnessing of experiences with the wildfire. This study advances knowledge about human experience with wildfire hazards, as well as citizen use of YouTube video in disaster contexts.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5

Similar content being viewed by others

Notes

  1. The name Horse River Wildfire was used by Alberta Forestry Service (MNP 2017). The KPMG (2017) report for the Province of Alberta refers to this same fire as the Wood Buffalo Wildfire (KPMG 2017), with the reference being that Fort McMurray is one community in the Regional Municipality of Wood Buffalo. Colloquially, the wildfire was called the Fort McMurray fire because of the extensive damage done by the wildfire in that city.

References

  • Alam F, Ofli F, Imran M (2018) Processing social media images by combining human and machine computing during crises. Int J Hum Comput Interact 34(4):311–327

    Article  Google Scholar 

  • Allan S (2013) Citizen witnessing: revisioning journalism in times of crisis. Wiley, New York

    Google Scholar 

  • Allan S (2015) Introduction: photojournalism and citizen journalism. Journal Pract 9(4):455–464

    Google Scholar 

  • Allan S, Peters C (2015) Visual truths of citizen reportage: four research problematics. Inf Commun Soc 18(11):1348–1361

    Article  Google Scholar 

  • Andén-Papadopoulos K (2014) Citizen camera-witnessing: embodied political dissent in the age of ‘mediated mass self-communication’. New Media Soc 16(5):753–769

    Article  Google Scholar 

  • Andén-Papadopoulos K, Pantti M (2013) Re-imagining crisis reporting: professional ideology of journalists and citizen eyewitness images. Journalism 14(7):960–977

    Article  Google Scholar 

  • Bal HM, Baruh L (2015) Citizen involvement in emergency reporting: a study on witnessing and citizen journalism. Interact Stud Commun Cult 6(2):213–231

    Article  Google Scholar 

  • Bica M, Palen L, Bopp C (2017) Visual representations of disaster. In: CSCW, pp 1262–1276

  • Biggar Jr RW (2015) The aftermath of a natural disaster: a phenomenological study of permanent displacement among adult survivors of Hurricane Katrina. Dissertation, Capella University

  • Cohn PJ, Carroll MS, Kumagai Y (2006) Evacuation behavior during wildfires: results of three case studies. West J Appl For 21(1):39–48

    Article  Google Scholar 

  • Cova TJ, Drews FA, Siebeneck LK, Musters A (2009) Protective actions in wildfires: evacuate or shelter-in-place? Nat Hazards Rev 10(4):151–162

    Article  Google Scholar 

  • Crawford K, Finn M (2015) The limits of crisis data: analytical and ethical challenges of using social and mobile data to understand disasters. GeoJournal 80(4):491–502

    Article  Google Scholar 

  • Denhart H (2009) Deconstructing disaster: psycho-social impact of building deconstruction in Post-Katrina New Orleans. Cities 26(4):195–201. https://doi.org/10.1016/j.cities.2009.04.003

    Article  Google Scholar 

  • Drabek TE, McEntire DA (2003) Emergent phenomena and the sociology of disaster: lessons, trends and opportunities from the research literature. Disaster Prevent Manag Int J 12(2):97–112

    Article  Google Scholar 

  • Dynes RR, Tierney KJ (eds) (1994) Disasters, collective behavior, and social organization. University of Delaware Press, Newark

    Google Scholar 

  • Farinosi M, Treré E (2014) Challenging mainstream media, documenting real life and sharing with the community: an analysis of the motivations for producing citizen journalism in a post-disaster city. Glob Media Commun 10(1):73–92

    Article  Google Scholar 

  • Fichet ES, Robinson JJ, Dailey D, Starbird K (2016) Eyes on the ground: emerging practices in periscope use during crisis events. In: ISCRAM

  • Finlay L (2009) Debating phenomenological methods. Phenomenol Pract 3(1):6–25

    Google Scholar 

  • Fritz CE, Mathewson JH (1957) Convergence behavior in disasters: a problem in social control: a special report prepared for the committee on disaster studies. National Academy of Sciences National Research Council

  • Giorgi A (2006) Difficulties encountered in the application of the phenomenological method in the social sciences. Anál Psicol 24(3):353–361

    Article  Google Scholar 

  • Giorgi A (2012) The descriptive phenomenological psychological method. J Phenomenol Psychol 43(1):3–12

    Article  Google Scholar 

  • Grayson L (2015) Citizen photojournalism: how photographic practices of amateur photographers affect narrative functions of editorial photographs. Journal Pract 9(4):568–579

    Google Scholar 

  • Hagar C (2010) Crisis informatics: introduction. Bull Am Soc Inf Sci Technol 36(5):6–10

    Google Scholar 

  • Hagar C (2013) Crisis informatics: perspectives of trust–is social media a mixed blessing? Sch Inf Stud Res J 2(2):2

    Google Scholar 

  • Heath C, Hindmarsh J, Luff P (2010) Video in qualitative research: analysing social interaction in everyday life. SAGE, Los Angeles

    Book  Google Scholar 

  • Hirst W, Phelps EA, Buckner RL, Budson AE, Cuc A, Gabrieli JD, Meksin R (2009) Long-term memory for the terrorist attack of September 11: flashbulb memories, event memories, and the factors that influence their retention. J Exp Psychol Gen 138(2):161

    Article  Google Scholar 

  • Hughes AL, Palen L, Sutton J, Liu SB, Vieweg S (2008) “Site-seeing” in disaster: an examination of online social convergence. In: ISCRAM proceedings, Washington

  • Insurance Bureau of Canada (2016) Northern Alberta Wildfire costliest insured natural disaster in Canadian history—estimate of insured losses: $3.58 billion [press release] http://www.ibc.ca/bc/resources/media-centre/media-releases/northern-alberta-wildfire-costliest-insured-natural-disaster-in-canadian-history. Accessed 18 June 2018

  • Imran M, Castillo C, Diaz F, Vieweg S (2015) Processing social media messages in mass emergency: a survey. ACM Comput Surv (CSUR) 47(4):67

    Article  Google Scholar 

  • Keene EP (1998) Phenomenological study of the North Dakota flood experience and its impact on survivors’ health. Int J Trauma Nurs 4(3):79–84

    Article  Google Scholar 

  • Kendra JM, Wachtendorf T (2003) Reconsidering convergence and converger legitimacy in response to the world trade center disaster. Research in Social Problems and Public Policy 11:97–122

    Article  Google Scholar 

  • KPMG (2017) 2016 Wood Buffalo wildfire post-incident assessment report prepared for Alberta emergency management agency. https://www.alberta.ca/assets/documents/Wildfire-KPMG-Report.pdf. Accessed 28 May 2018

  • Kreps GA, Bosworth SL (2007) Organizational adaptation to disaster. In: Rodriguez H, Quarantelli EL, Russell RD (eds) Handbook of disaster research. Springer, New York, pp 297–315

    Chapter  Google Scholar 

  • Liu SB, Palen L, Sutton J, Hughes A, Vieweg S (2008) In search of the bigger picture: the emergent role of on-line photo sharing in times of disaster. In: Proceedings of the information systems for crisis response and management conference (ISCRAM), pp 4–7

  • McCosker A (2013) De-framing disaster: affective encounters with raw and autonomous media. Continuum 27(3):382–396

    Article  Google Scholar 

  • Merleau-Ponty M et al (2012) Phenomenology of perception. Routledge, London

    Google Scholar 

  • MNP (2017) A review of the 2016 Horse River wildfire. Prepared for Forestry Division, Alberta Agriculture and Forestry. https://www.alberta.ca/assets/documents/Wildfire-MNP-Report.pdf. Accessed 28 May 2018

  • Mortensen M (2015a) Journalism and eyewitness images. Routledge, New York. https://doi.org/10.4324/9780203520680

    Google Scholar 

  • Mortensen M (2015b) Connective witnessing: reconfiguring the relationship between the individual and the collective. Inf Commun Soc 18(11):1393–1406

    Article  Google Scholar 

  • Moustakas C (1994) Phenomenological research methods. Sage Publications, Thousand Oaks

    Book  Google Scholar 

  • Mythen G (2010) Reframing risk? Citizen journalism and the transformation of news. J Risk Res 13(1):45–58

    Article  Google Scholar 

  • National Academies of Sciences, Engineering, and Medicine (2018) Emergency alert and warning systems: current knowledge and future research directions. The National Academies Press, Washington. https://doi.org/10.17226/24935

  • National Research Council (2006) Facing hazards and disasters: understanding human dimensions. The National Academies Press, Washington, DC. https://doi.org/10.17226/11671

    Google Scholar 

  • Natural Resources Canada (n.d.) Wildland fire evacuations [webpage]. http://www.nrcan.gc.ca/forests/climate-change/forest-change/17787. Accessed 28 May 2018

  • Neal D, Phillips B (1995) Effective emergency management: reconsidering the bureaucratic approach. Disasters 19(4):327–337

    Article  Google Scholar 

  • Nguyen DT, Ofli F, Imran M, Mitra P (2017) Damage assessment from social media imagery data during disasters. In: Proceedings of the 2017 IEEE/ACM international conference on advances in social networks analysis and mining 2017. ACM, pp. 569–576

  • Palen L, Anderson KM (2016) Crisis informatics—new data for extraordinary times. Science 353(6296):224–225

    Article  Google Scholar 

  • Palen L, Hughes AL (2018) Social media in disaster communication. Handbook of disaster research. Springer, Cham, pp 497–518

    Chapter  Google Scholar 

  • Peters JD (2001) Witnessing. Media Cult Soc 23(6):707–723

    Article  Google Scholar 

  • Peters R, de Albuquerque JP (2015) Investigating images as indicators for relevant social media messages in disaster management. In: ISCRAM

  • Pink S (2012) Advances in visual methodology. Sage Publications, London

    Book  Google Scholar 

  • Råholm MB, Arman M, Rehnsfeldt A (2008) The immediate lived experience of the 2004 tsunami disaster by Swedish tourists. J Adv Nurs 63(6):597–606

    Article  Google Scholar 

  • Regional Municipality of Wood Buffalo (RMWB) (2016) Media briefing: wood Buffalo forest fire update—May 3, 11 a.m. [Video file]. https://www.youtube.com/watch?v=55O3jp8thKM. Accessed 28 May 2018

  • Reuter C, Kaufhold MA (2018) Fifteen years of social media in emergencies: a retrospective review and future directions for crisis informatics. J Conting Crisis Manag 26(1):41–57

    Article  Google Scholar 

  • Reuter C, Hughes AL, Kaufhold MA (2018) Social media in crisis management: an evaluation and analysis of crisis informatics research. Int J Hum Comput Interact 34(4):280–294

    Article  Google Scholar 

  • Rose G (2016) Visual methodologies: An introduction to researching with visual materials, 4th edn. SAGE, Los Angeles

    Google Scholar 

  • Roxberg Å, Burman M, Guldbrand M, Fridlund B, Barbosa da Silva A (2010) Out of the wave: the meaning of suffering and relieved suffering for survivors of the tsunami catastrophe. An hermeneutic-phenomenological study of TV-interviews one year after the tsunami catastrophe, 2004. Scand J Caring Sci 24(4):707–715

    Article  Google Scholar 

  • Sawyer S, Tapia A (2007) From findings to theories: institutionalizing social informatics. Inf Soc 23(4):263–275

    Article  Google Scholar 

  • Schankweiler K, Straub V, Wendl T (eds) (2019) Image testimonies: Witnessing in times of social media. Routledge, London

    Google Scholar 

  • Schmieder K (2015) Amateur photographs as visual quotes: does the rise of amateur photography lead to fundamental changes in the news media? Journal Pract 9(4):580–596

    Google Scholar 

  • Snow J. (2005) Nothing beats the reporter on the spot. The Guardian 21 November

  • Soden R, Palen L (2018). Informating crisis: expanding critical perspectives in crisis informatics. In: Proceedings of the ACM on human–computer interaction, vol 2, CSCW, p 162

  • Sorensen JH, Sorensen BV (2007) Community processes: Warning and evacuation. Handbook of disaster research. Springer, New York, pp 183–199

    Chapter  Google Scholar 

  • Stallings RA, Quarantelli EL (1985) Emergent citizen groups and emergency management. Public Adm Rev 45:93–100

    Article  Google Scholar 

  • Swann C, Crust L, Allen-Collinson J (2016) Surviving the 2015 Mount Everest disaster: a phenomenological exploration into lived experience and the role of mental toughness. Psychol Sport Exerc 27:157–167

    Article  Google Scholar 

  • Van Manen M (2016) Researching lived experience. Human science for an action sensitive pedagogy. Routledge, New York

    Google Scholar 

  • Warsini S, Mills J, West C, Usher K (2016) Living through a volcanic eruption: understanding the experience of survivors as a phenomenological existential phenomenon. Int J Ment Health Nurs 25(3):206–213. https://doi.org/10.1111/inm.12212

    Article  Google Scholar 

  • YouTube Creator Academy (2017) Search and discovery on YouTube [video file] https://creatoracademy.youtube.com/page/lesson/discovery. Accessed 15 Mar 2018

  • YouTube Help (n.d.) Advanced Search (filters) [video file]. https://support.google.com/youtube/answer/111997?hl=en. Accessed 15 Mar 2018

Download references

Acknowledgements

I am indebted to the people who recorded and shared their personal experiences with the 2016 Fort McMurray fire. While these recordings are intensely personal, they were also shared publicly and this created the opportunity to study and learn from these experiences. Acknowledgement is also given to Royal Roads University for time given for a research leave, which gave space for exploring the use of painting in research and this resulting study of YouTube videos of the wildfire. Thanks are also extended to the anonymous reviewers, whose recommendations were helpful and appreciated.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Jean Slick.

Additional information

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Slick, J. Experiencing fire: a phenomenological study of YouTube videos of the 2016 Fort McMurray fire. Nat Hazards 98, 181–212 (2019). https://doi.org/10.1007/s11069-019-03604-5

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11069-019-03604-5

Keywords

Navigation