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Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Leibniz University of Hannover, Hannover, Germany

    Nadine Hennigs,  Klaus-Peter Wiedmann &  Christiane Klarmann

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  1. Nadine Hennigs
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  2. Klaus-Peter Wiedmann
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  3. Christiane Klarmann
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Hennigs, N., Wiedmann, KP. & Klarmann, C. Luxury Brands in the Digital Age – Exclusivity versus Ubiquity. Mark Rev St. Gallen 29, 30–35 (2012). https://doi.org/10.1007/s11621-012-0108-7

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