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Kundenstatus im Vertrieb: Dos and Don’ts

  • Schwerpunkt
  • Herausforderungen im Kundengeschäft
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Georg-August-Universität Göttingen, Göttingen, Deutschland

    Hauke Wetzel (wissenschaftlicher Assistent an der Professur für Marketing und Innovationsmanagement),  Sebastian Klein (wissenschaftlicher Mitarbeiter an der Professur für Marketing und Innovationsmanagement) &  Maik Hammerschmidt (Inhaber der Professur für Marketing und Innovationsmanagement)

Authors
  1. Hauke Wetzel
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  2. Sebastian Klein
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  3. Maik Hammerschmidt
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Correspondence to Hauke Wetzel.

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Wetzel, H., Klein, S. & Hammerschmidt, M. Kundenstatus im Vertrieb: Dos and Don’ts. Mark Rev St. Gallen 32, 80–88 (2015). https://doi.org/10.1007/s11621-015-0584-7

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  • DOI: https://doi.org/10.1007/s11621-015-0584-7

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