Skip to main content
SpringerLink
Log in

Marketing IS management: The wisdom of Peter Drucker

  • Conceptual/Theoretical Paper
  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

References

  • Day, G. S. (1990). Market driven strategy. New York: Free Press.

    Google Scholar 

  • Deshpandé, R., Farley, J. U., & Webster Jr., F. E. (2000). Triad lessons: generalizing results on high performance firms in five business-to-business markets. International Journal of Research in Marketing, 17, 353–362 doi:10.1016/S0167-8116(00)00009-4.

    Article  Google Scholar 

  • Drucker, P. F. (1950). Management must manage. Harvard Business Review, 28, 80–86.

    Google Scholar 

  • Drucker, P. F. (1951). Population trends and management policy. Harvard Business Review, 29, 73–78 (May).

    Google Scholar 

  • Drucker, P. F. (1952). Management and the professional employee. Harvard Business Review, 30, 84–90 (May–June).

    Google Scholar 

  • Drucker, P. F. (1954). The practice of management. New York: Harper & Brothers.

    Google Scholar 

  • Drucker, P. F. (1955). Integration of people and planning. Harvard Business Review, 33, 35–40 (November–December).

    Google Scholar 

  • Drucker, P. F. (1958). Marketing and economic development. Journal of Marketing, 22, 252–259 (January).

    Article  Google Scholar 

  • Drucker, P. F. (1959). Thinking ahead. Harvard Business Review, 37, 25–28 ff, (January–February).

    Google Scholar 

  • Drucker, P. F. (1965). Is business letting young people down. Harvard Business Review, 43, 49–55 (November–December).

    Google Scholar 

  • Drucker, P. F. (1968). The age of discontinuity. New York: Harper & Row.

    Google Scholar 

  • Drucker, P. F. (1974a). Management: Tasks, responsibility, practices. New York: Harper & Row.

    Google Scholar 

  • Drucker, P. F. (1974b). New templates for today’s organizations. Harvard Business Review, 52, 45–53 (January–February).

    Google Scholar 

  • Drucker, P. F. (1988). Management and the world’s work. Harvard Business Review, 66, 65–76 (September–October).

    Google Scholar 

  • Drucker, P. F. (1994). The theory of the business. Harvard Business Review, 72, 95–104 (September–October).

    Google Scholar 

  • Drucker, P. F. (1999). Management challenges for the 21st Century. New York: HarperBusiness.

    Google Scholar 

  • Duboff, R. (2006). Resisting gravity. Marketing Management, 15, 36–39 (May–June).

    Google Scholar 

  • Fréry, F. (2006). The fundamental dimensions of strategy. MIT Sloan Management Review, 48, 71–75 (Fall).

    Google Scholar 

  • Gerstner, L. (2002). Who says elephants can't dance: Inside IBM's historic turnaround. New York: HarperBusiness.

    Google Scholar 

  • Gupta, S. (2006). Customer metrics and their impact on financial performance. In Z. Jamal, J. Park, & T.-K. Kim (Eds.), Taking stock of customer relationships, MSI Conference Summary (No. 06-302) (pp. 12–15). Cambridge, MA: Marketing Science.

    Google Scholar 

  • Handy, C. (1997). The citizen corporation. Harvard Business Review, 75, 26–27 (September–October).

    Google Scholar 

  • Hunt, S. D. (2002). Foundations of marketing theory: Toward a general theory of marketing. Armonk, NY: Sharpe.

    Google Scholar 

  • Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57, 53–71 (July).

    Article  Google Scholar 

  • Kotler, P. (1972). A generic concept of marketing. Journal of Marketing, 36, 46–64 (April).

    Article  Google Scholar 

  • Kotler, P., & Levy, S. (1969). Broadening the concept of marketing. Journal of Marketing, 33, 10–15 (January).

    Article  Google Scholar 

  • Lehmann, D. R., & Jocz, K. E. (1997). Reflections on the futures of marketing. Cambridge, MA: Marketing Science.

    Google Scholar 

  • Lüdicke, M. (2006). A theory of marketing: Outline of a social systems perspective. Wiesbaden: Deutscher Universitåte.

    Google Scholar 

  • Lusch, R. F., & Vargo, S. L. (eds.) (2006). The service-dominant logic of marketing: Dialog, debate and directions. Armonk, NY: M.E. Sharpe.

  • Lusch, R. F., Vargo, S. L., & Malter, A. J. (2006). Marketing as service-exchange: Taking a leadership role in global marketing management. Organizational Dynamics, 35, 264–278 (Summer).

    Article  Google Scholar 

  • McKenna, R. (1991). Marketing is everything. Harvard Business Review, 69, 65–79 (January–February).

    Google Scholar 

  • McKitterick, J. B. (1957). What is the marketing management concept. In F. M. Bass (Ed.), The frontiers of marketing thought and science (pp. 71–82). Chicago: American Marketing Association.

    Google Scholar 

  • Mizik, N., & Jacobson, R. (2006). Myopic marketing management: The phenomenon and its long-term impact on firm value. MSI Report No. 06-100. Cambridge, MA: Marketing Science Institute.

    Google Scholar 

  • Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on profitability. Journal of Marketing, 54, 20–35 (October).

    Article  Google Scholar 

  • Rust, R. (2006). From the editor: The maturation of marketing as an academic discipline. Journal of Marketing, 70, 1–2 (July).

    Google Scholar 

  • Sheth, J. N., & Sisodia, R. S. (eds.) (2006). Does marketing need reform?: Fresh perspectives on the future. Armonk, NY and London: M.E. Sharpe.

  • Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68, 1–7 (October).

    Article  Google Scholar 

  • Webster Jr., F. E. (1994). Market-driven management. New York: Wiley.

    Google Scholar 

  • Webster, F. E. Jr. (2002). Ibid., 2nd. ed.

  • Webster Jr., F. E., Malter, A. J., & Ganesan, S. (2005). The decline and dispersion of marketing competence. Sloan Management Review, 46, 35–43 (Summer).

    Google Scholar 

  • Welch, J. (2001). Jack: Straight from the Gut. New York: Warner Business.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Eller College of Management, The University of Arizona, Tucson, AZ, USA

    Frederick E. Webster Jr.

  2. Tuck School of Business, Dartmouth College, Hanover, NH, USA

    Frederick E. Webster Jr.

Authors
  1. Frederick E. Webster Jr.
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Frederick E. Webster Jr..

Rights and permissions

Reprints and permissions

About this article

Cite this article

Webster Jr., F.E. Marketing IS management: The wisdom of Peter Drucker. J. of the Acad. Mark. Sci. 37, 20–27 (2009). https://doi.org/10.1007/s11747-008-0102-4

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11747-008-0102-4

Keywords

Search

Navigation