Skip to main content
Log in

Take The Best, Dawes' Rule, and Compensatory Decision Strategies: A Regression-based Classification Method

  • Published:
Quality and Quantity Aims and scope Submit manuscript

Abstract

Strategy descriptions like the ``Take The Best''-heuristic (G. Gigerenzer et al., 1991), the weighted additive rule, and the equal weight decision rule are competing theories about information integration in multi-attribute decision tasks. Behavioral decision research is confronted with the problem of drawing conclusions about unobservable decision strategies from behavioral data. Although there has been considerable progress due to methodical traditions like `Structural Modeling' and `Process Tracing', these paradigms have certain limitations in testing specific hypotheses about individual strategies. Some of these problems are summarized briefly. A deductive method for classifying individual response patterns is introduced. Predictions about regression coefficients are deduced from competing substantial hypotheses about strategies for decision making. These can be tested at the level of individual participants. The validity of this classification procedure is demonstrated with a Monte Carlo simulation. Some useful applications of the method are described, limitations of the method and potential generalizations are discussed.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Anderson, N. H. (1981). Foundations of Information Integration Theory. New York: Academic Press.

    Google Scholar 

  • Anderson, N. H. (1982). Methods of Information Integration Theory. New York: Academic Press.

    Google Scholar 

  • Beach, L. R. & Mitchell, T. R. (1978). A contingency model for the selection of decision strategies. Academy of Management Review 3: 439-449.

    Google Scholar 

  • Björkman, M. (1994). Internal cue theory: Calibration and resolution of confidence in general knowledge. Organizational Behavior and Human Decision Processes 58: 386-405.

    Google Scholar 

  • Brehmer, B. (1988). The development of Social Judgment Theory. In: B. Brehmer & C. R. B. Joyce (eds), Human Judgment: The SJT View, Vol. 54, Amsterdam: North-Holland, pp. 13-40.

    Google Scholar 

  • Brehmer, B. (1994). The psychology of linear judgement models. Acta Psychologica 87: 137-154.

    Google Scholar 

  • Bröder, A. (2000a). A methodological comment on behavioral decision research. Psychologische Beiträge 42: 645-662.

    Google Scholar 

  • Bröder, A. (2000b). Assessing the empirical validity of the “Take The Best”-heuristic as a model of probabilistic inference. Journal of Experimental Psychology: Learning, Memory, & Cognition 29: 1332-1346.

    Google Scholar 

  • Bröder, A. (2000c). “Take The Best-Ignore The Rest”. Wann entscheiden Menschen begrenzt rational? [“Take The Best-Ignore The Rest”. When do people decide boundedly rational?]. Lengerich, Germany: Pabst Science Publishers.

    Google Scholar 

  • Brunswik, E. (1956). Perception and the Representative Design of Psychological Experiments (2nd ed.). Berkeley: University of California Press.

    Google Scholar 

  • Buchner, A., Faul, F. & Erdfelder, E. (1996). G Power: A priori, Post-hoc, and Compromise Power Analyses for the Macintosh (Version 2.1.1) [Computer program]. Trier, Germany: University of Trier.

    Google Scholar 

  • Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd ed.). Hillsdale: Erlbaum.

    Google Scholar 

  • Cohen, J. & Cohen, P. (1983). Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences (2nd ed.). Hillsdale: Erlbaum.

    Google Scholar 

  • Dawes, R. M. (1979). The robust beauty of improper linear models in decision making. American Psychologist 34: 571-582.

    Google Scholar 

  • Dawes, R. M. & Corrigan, B. (1974). Linear models in decision making. Psychological Bulletin 81: 95-106.

    Google Scholar 

  • Einhorn, H. J. (1970). The Use of Nonlinear, Noncompensatory Models in Decision Making.

  • Fishburn, P. (1974). Lexicographic order, utilities and decision rules: a survey. Management Science 20: 1442-1471.

    Google Scholar 

  • Ford, J. K., Schmitt, N., Schechtman, S. L., Hults, B. M. & Doherty, M. L. (1989). Process tracing methods: contributions, problems, and neglected research problems. Organizational Behavior and Human Decision Processes 43: 75-117.

    Google Scholar 

  • Gigerenzer, G. (1981). Messung und Modellbildung in der Psychologie. Müchen: Reinhardt.

    Google Scholar 

  • Gigerenzer, G. & Goldstein, D. (1996). Reasoning the fast and frugal way: models of bounded rationality. Psychological Review 103: 650-669.

    Google Scholar 

  • Gigerenzer, G. & Goldstein, D. G. (1999). Betting on one good reason: The Take The Best heuristic. In G. Gigerenzer, P. M. Todd & the ABC Research Group (eds), Simple heuristics that make us smart. (pp. 75-95). New York: Oxford University Press.

    Google Scholar 

  • Gigerenzer, G., Czerlinski, J. & Martignon, L. (1999). How good are fast and frugal heuristics? In J. Shanteau, B. A. Mellers, & D. A. Schum (eds), Decision Science and Technology: Reflections on the Contributions of Ward Edwards. Norwell, MA: Kluwer Academic Publishers, pp. 81-103.

    Google Scholar 

  • Gigerenzer, G., Hoffrage, U. & Kleinbölting, H. (1991). Probabilistic mental models: A Brunswikian theory of confidence. Psychological Review 98: 506-528.

    Google Scholar 

  • Gigerenzer,G., Todd, P. M., and the ABC Research Group (eds), 1999. Simple Heuristics that Make Us Smart. New York: Oxford University Press.

    Google Scholar 

  • Hoffrage, U., Martignon, L. & Hertwig, R. (1997). Does “Judgment Policy Capturing” Really Capture the Policies? Poster, presented at the 16th conference on Subjective Probability, Utility, and Decision Making (SPUDM); University of Leeds, August.

  • Johnson, E. J. & Payne, J. W. (1985). Effort and accuracy in choice. Management Science 31: 395-414.

    Google Scholar 

  • Martignon, L. & Hoffrage, U.(1999). Where and why is Take The Best fast, frugal, and fit? A case study in ecological rationality. In: G. Gigerenzer, P. M. Todd and the ABC Research group (eds), Simple Heuristics that Make Us Smart. New York: Oxford University Press, pp. 119-140.

    Google Scholar 

  • Maule, A. J. & Svenson, O. (1993). Theoretical and empirical approaches to behavioral decision making and their relation to time constraints. In: O. Svenson & A. J. Maule (eds), Time Pressure and Stress in Human Judgment and decision Making. New York, NY, US: Plenum Press, pp. 3-25.

    Google Scholar 

  • Oaksford, M. R. & Chater, N. (1993). Reasoning theories and bounded rationality. In: K. I. Manktelow & D. E. Over (eds), Rationality: Psychological and Philosophical Perspectives. London: Routledge, pp. 31-60.

    Google Scholar 

  • Payne, J. W. (1976). Task complexity and contingent processing in decision making: An information search and protocol analysis. Organizational Behavior and Human Performance 16: 366-387.

    Google Scholar 

  • Payne, J. W., Bettman, J. R. & Johnson, E. J. (1988). Adaptive strategy selection in decision making. Journal of Experimental Psychology: Learning, Memory, and Cognition 14: 534-552.

    Google Scholar 

  • Payne, J. W., Bettman, J. R. & Johnson, E. J. (1992). Behavioral decision research: A constructive processing perspective. Annual Review of Psychology 43: 87-131.

    Google Scholar 

  • Payne, J. W., Bettman, J. R. & Johnson, E. J. (1993). The Adaptive Decision Maker. Cambridge: Cambridge University Press.

    Google Scholar 

  • Rieskamp, J. & Hoffrage, U. (1999). When do people use simple heuristics and how do we know this? In: G. Gigerenzer, P. M. Todd & the ABC Research Group (eds), Simple Heuristics that Make Us Smart. New York: Oxford University Press, pp. 141-167.

    Google Scholar 

  • Slovic, P. & Lichtenstein, S. (1971). Comparison of Bayesian and Regression approaches to the study of information processing in judgment. Organizational Behavior and Human Performance 6: 649-744.

    Google Scholar 

  • Svenson, O. (1983). Decision rules and information processing in decision making. In: L. Sjöberg, T. Tyszka & J. Wise (eds), Human Decision Making. Bodafors, S: Doxa, pp. 131-162.

    Google Scholar 

  • Svenson, O. & Maule, A. J. (eds) (1993), Time Pressure and Stress in Human Judgment and Decision Making. New York: Plenum Press.

    Google Scholar 

  • Thorngate, W. (1980). Efficient decision heuristics. Behavioral Science 25: 219-225.

    Google Scholar 

  • Wainer, H. (1976). Estimating coefficients in linear models: It don't make no nevermind. Psychological Bulletin 83: 213-217.

    Google Scholar 

  • Westenberg, M. R. M. & Koele, P. (1994). Multi-attribute evaluation processes: Methodological and conceptual issues. Acta Psychologica 87: 65-84.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Bröder, A. Take The Best, Dawes' Rule, and Compensatory Decision Strategies: A Regression-based Classification Method. Quality & Quantity 36, 219–238 (2002). https://doi.org/10.1023/A:1016080517126

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1023/A:1016080517126

Navigation