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Zur Notwendigkeit eines Follow Up-Beschwerdemanagements

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Ingolstadt School of Management (Katholische Universität Eichstätt-Ingolstadt), Eichstätt-Ingolstadt, Deutschland

    Bernd Stauss

  2. Ingolstadt, Deutschland

    Wolfgang Seidel

Authors
  1. Bernd Stauss
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  2. Wolfgang Seidel
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Correspondence to Bernd Stauss.

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Stauss, B., Seidel, W. Zur Notwendigkeit eines Follow Up-Beschwerdemanagements. Mark Rev St. Gallen 30, 54–62 (2013). https://doi.org/10.1365/s11621-013-0235-9

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