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Solution Readiness — A Guiding Framework for Supplier Firms

  • Schwerpunkt
  • Strategie
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

    Uta Jüttner & Katharina Windler

  2. Demand Chain Management Group, Cranfield School of Management, Cranfield, UK

    Uta Jüttner

  3. Centre for Strategic Marketing and Sales, Cranfield School of Management, Cranfield, UK

    Katharina Windler

  4. IMD Business School, Lausanne, Switzerland

    Stefan Michel

  5. SICK AG, Waldkirch, Switzerland

    Christian Thol

Authors
  1. Uta Jüttner
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  2. Katharina Windler
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  3. Stefan Michel
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  4. Christian Thol
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Corresponding author

Correspondence to Uta Jüttner.

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Jüttner, U., Windler, K., Michel, S. et al. Solution Readiness — A Guiding Framework for Supplier Firms. Mark Rev St. Gallen 30, 52–63 (2013). https://doi.org/10.1365/s11621-013-0256-4

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  • DOI: https://doi.org/10.1365/s11621-013-0256-4

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