Abstract
The increasing amount of videos on the Internet and digital libraries highlights the necessity and importance of interactive video services such as automatically associating additional materials (e.g., advertising logos and relevant selling information) with the video content so as to enrich the viewing experience. Toward this end, this paper presents a novel approach for user-targeted video content association (VCA). In this approach, the salient objects are extracted automatically from the video stream using complementary saliency maps. According to these salient objects, the VCA system can push the related logo images to the users. Since the salient objects often correspond to important video content, the associated images can be considered as content-related. Our VCA system also allows users to associate images to the preferred video content through simple interactions by the mouse and an infrared pen. Moreover, by learning the preference of each user through collecting feedbacks on the pulled or pushed images, the VCA system can provide user-targeted services. Experimental results show that our approach can effectively and efficiently extract the salient objects. Moreover, subjective evaluations show that our system can provide content-related and user-targeted VCA services in a less intrusive way.
Similar content being viewed by others
References
Achanta, R., Hemami, S., Estrada, F., Susstrunk, S., 2009. Frequency-Tuned Salient Region Detection. IEEE Conf. on Computer Vision and Pattern Recognition, p.1597–1604. [doi:10.1109/CVPR.2009.5206596]
Allili, M.S., Ziou, D., 2007. Object of Interest Segmentation and Tracking by Using Feature Selection and Active Contours. IEEE Conf. on Computer Vision and Pattern Recognition, p.1–8.
Brasnett, P., Bober, M., 2007. Proposed Improvements to Image Signature XM 31.0. MPEG Doc No. M14983.
Chang, C.H., Hsieh, K.Y., Chung, M.C., Wu, J.L., 2008. Visa: Virtual Spotlighted Advertising. Proc. ACM Int. Conf. on Multimedia, p.837–840.
Elazary, L., Itti, L., 2008. Interesting objects are visually salient. J. Vis., 8(3), Article No. 3. [doi:10.1167/8.3.3]
Friedland, G., Jantz, K., Rojas, R., 2005. Siox: Simple Interactive Object Extraction in Still Images. IEEE Int. Symp. on Multimedia, p.7–14.
Gao, W., Tian, Y.H., Huang, T.J., Yang, Q., 2010. Vlogging: a survey of video blogging technology on the web. ACM Comput. Surv., 42(4), Article No. 15. [doi:10.1145/1749 603.1749606]
Guo, J.L., Mei, T., Liu, F.L., Hua, X.S., 2009. Adon: an Intelligent Overlay Video Advertising System. SIGIR, p.628–629.
Hou, X.D., Zhang, L.Q., 2007. Saliency Detection: a Spectral Residual Approach. IEEE Conf. on Computer Vision and Pattern Recognition, p.1–8. [doi:10.1109/CVPR.2007.383 267]
Hua, G., Liu, Z.C., Zhang, Z.Y., Wu, Y., 2006. Iterative localglobal energy minimization for automatic extraction of objects of interest. IEEE Trans. Pattern Anal. Mach. Intell., 28(10):1701–1706. [doi:10.1109/TPAMI.2006.209]
Itti, L., Koch, C., Niebur, E., 1998. A model of saliency-based visual attention for rapid scene analysis. IEEE Trans. Pattern Anal. Mach. Intell., 20(11):1254–1259.
Ko, B.C., Nam, J.Y., 2006. Automatic Object-of-Interest Segmentation from Natural Images. IEEE Int. Conf. on Pattern Recognition, p.45–48.
Kwak, S.Y., Ko, B.C., Byun, H., 2005. Automatic salient-object extraction using the contrast map and salient points. LNCS, 3332:138–145.
Lee, J.C., 2008. Hacking the nintendo Wii remote. IEEE Perv. Comput., 7(3):39–45. [doi:10.1109/MPRV.2008.53]
Lee, J.T., Lee, H.D., Park, H.S., Song, Y.I., Rim, H.C., 2009. Finding Advertising Keywords on Video Scripts. SIGIR, p.686–687.
Lekakos, G., Papakiriakopoulos, D., Chorianopoulos, K., 2001. An Integrated Approach to Interactive and Personalized TV Advertising. Workshop on Personalization in Future TV.
Li, Y., Wan, K.W., Yan, X., Xu, C.S., 2005. Real Time Advertisement Insertion in Baseball Video Based on Advertisement Effect. Proc. ACM Int. Conf. on Multimedia, p.343–346.
Liao, W.S., Chen, K.T., Hsu, W.H., 2008. Adimage: Video Advertising by Image Matching and Ad Scheduling Optimization. SIGIR, p.767–768.
Liu, H.Y., Jiang, S.Q., Huang, Q.M., Xu, C.S., 2008. A Generic Virtual Content Insertion System Based on Visual Attention Analysis. Proc. ACM Int. Conf. on Multimedia, p.379–388.
Liu, T., Sun, J., Zheng, N.N., Tang, X.O., Shum, H.Y., 2007. Learning to Detect a Salient Object. IEEE Conf. on Computer Vision and Pattern Recognition, p.1–8.
Martin, D., Fowlkes, C., Tai, D., Malik, J., 2001. A Database of Human Segmented Natural Images and Its Application to Evaluating Segmentation Algorithms and Measuring Ecological Statistics. IEEE ICCV, p.416–423.
Mei, T., Hua, X.S., Yang, L.J., Li, S.P., 2007. Videosense—Towards Effective Online Video Advertising. Proc. ACM Int. Conf. on Multimedia, p.1075–1084.
Movahedi, V., Elder, J.H., 2010. Design and Perceptual Validation of Performance Measures for Salient Object Segmentation. IEEE Computer Society Workshop on Perceptual Organization in Computer Vision, p.49–56.
Park, K.T., Moon, Y.S., 2007. Automatic Extraction of Salient Objects Using Feature Maps. Int. Conf. on Acoustics, Speech, and Signal Processing, p.617–620.
Pinneli, S., Chandler, D.M., 2008. A Bayesian Approach to Predicting the Perceived Interest of Objects. 15th IEEE Int. Conf. on Image Processing, p.2584–2587. [doi:10.1109/ICIP.2008.4712322]
Srinivasan, S.H., Sawant, N., Wadhwa, S., 2007. Vadeo-Video Advertising System. Proc. ACM Int. Conf. on Multimedia, p.455–456.
Thawani, A., Gopalan, S., Sridhar, V., 2004. Context Aware Personalized Ad Insertion in an Interactive TV Environment. Workshop on Personalization in Future TV.
Walther, D., Koch, C., 2006. Modeling attention to salient proto-objects. Neur. Networks, 19(9):1395–1407. [doi:10.1016/j.neunet.2006.10.001]
Wang, J.Q., Fang, Y.K., Lu, H.Q., 2008. Online Video Advertising Based on User’s Attention Relevancy Computing. IEEE Int. Conf. on Multimedia and Expo, p.1161–1164. [doi:10.1109/ICME.2008.4607646]
Author information
Authors and Affiliations
Corresponding author
Additional information
Project supported by the CADAL Project and the National Natural Science Foundation of China (Nos. 60973055 and 90820003)
Rights and permissions
About this article
Cite this article
Li, J., Yu, Hn., Tian, Yh. et al. Salient object extraction for user-targeted video content association. J. Zhejiang Univ. - Sci. C 11, 850–859 (2010). https://doi.org/10.1631/jzus.C1001004
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1631/jzus.C1001004