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Table of contents (13 chapters)
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The Foundations of Marketing
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Evolution of Marketing Thought
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New Directions in Marketing
Keywords
Bibliographic Information
Book Title: Marketing
Book Subtitle: Theory and Practice
Authors: Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy, Joanna Kinsey, … Stephen T. Parkinson
Series Title: Studies in Marketing Management
DOI: https://doi.org/10.1007/978-1-349-06853-1
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1983
Edition Number: 1
Number of Pages: XIV, 426
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing