Overview
- Includes discussions of the marketing of Prime Minister Jacinda Ardern
- Draws on Vote Compass quantitative data, an online engagement tool
- Has a strong emphasis on lessons for practice, with dissemination to practitioners as well as academics
Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Editors and Affiliations
About the editors
Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.
Bibliographic Information
Book Title: Political Marketing and Management in the 2020 New Zealand General Election
Editors: Edward Elder, Jennifer Lees-Marshment
Series Title: Palgrave Studies in Political Marketing and Management
DOI: https://doi.org/10.1007/978-3-030-77333-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-77332-8Published: 25 October 2021
eBook ISBN: 978-3-030-77333-5Published: 24 October 2021
Series ISSN: 2946-2614
Series E-ISSN: 2946-2622
Edition Number: 1
Number of Pages: XIV, 186
Number of Illustrations: 36 b/w illustrations, 3 illustrations in colour
Topics: Electoral Politics, Marketing, Management, Political Communication