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International Management

The Process of Internationalization and Market Entry Strategies

  • Textbook
  • © 2022

Overview

Authors:
  1. Manfred Fuchs

    1. University of Graz, Graz, Austria

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  • Explains the challenges of strategic management decisions in international companies

  • Shows that decisions are not only made rationally, but also erratic and suboptimal under uncertainty

  • Practical textbook that offers solutions

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. Introduction

    • Manfred Fuchs
    Pages 1-13

  3. The Global Economy as the Macro-Environment

    • Manfred Fuchs
    Pages 15-65

  4. Theories of Internationalization

    • Manfred Fuchs
    Pages 67-136

  5. Market Entry Decisions

    • Manfred Fuchs
    Pages 137-178

  6. Market Entry Modes

    • Manfred Fuchs
    Pages 179-230

  7. The Coordination and Configuration of Global Value Chains (GVCs)

    • Manfred Fuchs
    Pages 231-268

  8. The Management of the Multinational Firm

    • Manfred Fuchs
    Pages 269-326

  9. Correction to: Theories of Internationalization

    • Manfred Fuchs
    Pages C1-C1
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Keywords

About this book

This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.


This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.


Authors and Affiliations

  • University of Graz, Graz, Austria

    Manfred Fuchs

About the author

Prof. Dr. Manfred Fuchs is Adjunct Professor of International Management and heads the International Management specialization of the Business Administration master’s degree program at the University of Graz. From 1989 to 1995 he was a research assistant at the Starnberger Institut e.V.; 1997/1998 visiting professor at the College d'Europe in Bruges. Manfred Fuchs has been working at the University of Graz since 1995 and conducted extensive field research in the Philippines, China, Colombia, Thailand and Malaysia.





Bibliographic Information

  • Book Title: International Management

  • Book Subtitle: The Process of Internationalization and Market Entry Strategies

  • Authors: Manfred Fuchs

  • DOI: https://doi.org/10.1007/978-3-662-65870-3

  • Publisher: Springer Gabler Berlin, Heidelberg

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2022

  • Softcover ISBN: 978-3-662-65869-7Published: 27 October 2022

  • eBook ISBN: 978-3-662-65870-3Published: 26 October 2022

  • Edition Number: 1

  • Number of Pages: XIII, 326

  • Number of Illustrations: 1 b/w illustrations

  • Topics: International Business, Business Strategy/Leadership

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