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New Media Spectacles and Multimodal Creativity in a Globalised Asia

Art, Design and Activism in the Digital Humanities Landscape

  • Book
  • © 2020

Overview

Editors:
  1. Sunny Sui-kwong Lam

    1. The Open University of Hong Kong, Ho Man Tin, Hong Kong

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  • Presents novel ?interdisciplinary perspectives on rapidly evolving digital cultures, utilising both humanities and social sciences research methodologies
  • Focuses on academic studies of digital art and media spectacles within a globalised Asian context
  • Includes case studies from a broad range of Asian countries from both mainstream and minority perspectives

Part of the book series: Digital Culture and Humanities (DICUHU, volume 3)

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xviii
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  2. New Spectacles and Multimodal Creativity in Social Media

    1. Front Matter

      Pages 1-1
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    2. Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study

      • John Nguyet Erni, Nick Yin Zhang
      Pages 3-24

    3. Decoding Internet Rumours in the Twenty-First Century: An Interdisciplinary Examination of Social Media

      • Stephanie S. S. Szeto, Carol M. W. Poon, Andrew C. W. Tang
      Pages 25-49

    4. Untouchable, or Merely Untouched? Satirical News Websites and Freedom of Expression Limitations in Southeast Asia in the Age of Online “Fake News”

      • Miguel Paolo P. Reyes
      Pages 51-76

    5. Intersections of Protest, Art and Networked Space: Analysis of the Artistic Protest Post Carnival

      • J. C. Thejaswini, M. Shuaib Mohamed Haneef
      Pages 77-93

    6. Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts

      • Locky Law
      Pages 95-119

  3. Art, Design, and Media Communication in the Digital Age

    1. Front Matter

      Pages 121-121
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    2. The Two Logics of the “Lion Rock Spirit” Re-Represented by FortunePharmHK’s Branding Television Commercial

      • Sunny Sui-kwong Lam
      Pages 123-139

    3. Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications

      • Amic G. Ho
      Pages 141-158

    4. Brand Design Directionality in Korea in the Digital Age

      • Kyurag Lee
      Pages 159-170

    5. Creative Base Design: A New Form of Self-Expression in Competitive Games

      • David Kei-man Yip
      Pages 171-189

    6. Digital Materiality of Chinese Characters in Text-Based Interactive Art

      • Yue-Jin Ho
      Pages 191-206

    7. WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audiences in China

      • Fei Fan
      Pages 207-225

    8. What Are You Looking for? Understanding the Uses and Gratifications of Blued in Mainland China

      • Yunbo Chen, Runze Ding
      Pages 227-249

  4. Back Matter

    Pages 251-256
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Keywords

About this book

This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia’s evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies.

Editors and Affiliations

  • The Open University of Hong Kong, Ho Man Tin, Hong Kong

    Sunny Sui-kwong Lam

About the editor

Sunny Sui-kwong Lam is Associate Professor of Creative Advertising and Media Design in the School of Arts and Social Sciences, the Open University of Hong Kong. He is a cross-disciplinary scholar and media artist holding a PhD in Communication and MPhil in Comparative Literature. His expertise in interdisciplinary research and cultural studies of digital media, participatory culture, film and media arts, and visual and mobile communication is particularly significant given the rapidly changing developments in contemporary digital culture and humanities.

Bibliographic Information

  • Book Title: New Media Spectacles and Multimodal Creativity in a Globalised Asia

  • Book Subtitle: Art, Design and Activism in the Digital Humanities Landscape

  • Editors: Sunny Sui-kwong Lam

  • Series Title: Digital Culture and Humanities

  • DOI: https://doi.org/10.1007/978-981-15-7341-5

  • Publisher: Springer Singapore

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2020

  • Hardcover ISBN: 978-981-15-7340-8Published: 21 November 2020

  • Softcover ISBN: 978-981-15-7343-9Published: 21 November 2021

  • eBook ISBN: 978-981-15-7341-5Published: 20 November 2020

  • Series ISSN: 2520-8640

  • Series E-ISSN: 2520-8659

  • Edition Number: 1

  • Number of Pages: XVIII, 256

  • Number of Illustrations: 15 b/w illustrations, 42 illustrations in colour

  • Topics: Digital Humanities, Digital/New Media, Social Media, Asian Culture, Intercultural Communication

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