Overview
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Table of contents (7 chapters)
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Introduction: Setting the Scene
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The Route to Change
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BAA A Case History
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So You Want to Be a Stakeholder Company?
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Stakeholder Companies: No Longer an Option
Keywords
About this book
Reviews
'...they radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management
'...a milestone in the porcess of developing corporate citizenship.' - Adrian H.T.Davies, Long Range Planning
'One of the most detailed and readable case studies of corporate best practice available. This book shows that BAA deserves to be cited as an example of how a company can get things right and the difference it can make.' - Management Today
About the authors
DES WILSON was for nearly 30 years one of the UK's leading citizen activists on environmental and other social issues. He led the campaign for unleaded petrol throughout Europe, was Chairman of Friends of the Earth UK, and Founder-Chairman for the Campaign for Freedom of Information. He joined Sir John Egan at BAA plc as Director of Corporate and Public Affairs, and after six years there now works as public affairs advisor to a variety of companies and organisations.
Bibliographic Information
Book Title: Private Business-Public Battleground
Book Subtitle: The Case for 21st Century Stakeholder Companies
Authors: John Egan, Des Wilson
DOI: https://doi.org/10.1057/9780230554603
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2002
Softcover ISBN: 978-1-349-42554-9Published: 01 January 2002
eBook ISBN: 978-0-230-55460-3Published: 24 February 2002
Edition Number: 1
Number of Pages: X, 198
Topics: Management, Organization, Economics, general