Abstract
The path to becoming an innovative CIO can be a rewarding one, but it may not be an easy one. While we see hundreds or thousands of volumes, articles, and speeches extolling the virtues and beauties of successful innovation—and of famous innovators—we rarely get insight into the ugly side of innovation. We see the triumphs and successes, but we rarely witness the blood, sweat, and tears; the road bumps and detours; and the failures of innovation and of innovators.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
 Financial data from Google Inc., “United States Securities and Exchange Commission Form 10K, for the Fiscal Year ended December 31, 2011,” www.sec.gov/Archives/edgar/data/1288776/000119312512025336/d260164d10k.htm , retrieved on July 2012.
- 2.
 Andy Greenberg and Rachel Rosmarin, “In Pictures: 10 Apple Flops”, October 2011, http://www.forbes.com/2008/10/29/apple-product-flops-tech-personal-cx_ag_1030apple_slide_2.html?thisSpeed=30000, retrieved on September 2012
- 3.
 Bryan Gardiner, “Learning From Failure: Apple’s Most Notorious Flops”, January 2008, http://www.wired.com/gadgets/mac/multimedia/2008/01/gallery_apple_flops?slide=7. retrieved on September 2012
- 4.
 Andy Greenburg, “When Apple Failed”, Forbes.com, October 2011, http://www.forbes.com/2008/10/29/apple-product-flops-tech-personal-cx_ag_1030apple.html, retrieved on September 2012
- 5.
 “PDA (handheld computer),” Encyclopedia Britannica, last updated February 25, 2010, www.britannica.com/EBchecked/topic/1581618/Newton-MessagePad , retrieved on September 2012.
- 6.
 Google Finance, http://www.google.com/finance
- 7.
 Richard Waters, Chris Nuttall, “Hewlett Packard to Buy Palm for $1.2bn,” Financial Times, April 2010, www.ft.com/intl/cms/s/2/0aa1ef6e-5303-11df-813e-00144feab49a.html , retrieved on September 2012.
- 8.
 Hewlett-Packard, “HP Reports Third Quarter 2011 Results and Initiates Company Transformation,” August 2011, http://h30261.www3.hp.com/phoenix.zhtml?c=71087&p=irol-newsArticle&ID=1598003, retrieved on September 2012.
- 9.
 Nathan Olivarez-Giles, “HP TouchPad Mania: TouchPads Selling Out in U.S. at $99.99,” Los Angeles Times, August 20, 2011, http://latimesblogs.latimes.com/technology/2011/08/hp-touchpad-mania-touchpads-selling-out-in-us-at-99.html , retrieved on September 2012.
- 10.
 Lance Whitney, “Report: RIM Axes PlayBook Sales Target,” C|Net, June 2011, http://news.cnet.com/8301-1035_3-20073637-94/report-rim-axes-playbook-sales-target , retrieved on September 2011.
- 11.
 Research In Motion, “Research In Motion Reports Second Quarter Fiscal 2012 Results,” September 2011, www.rim.com/investors/documents/pdf/pressrelease/2012/Q2_press_release.pdf , retrieved on September 2012.
- 12.
 Research In Motion, “Research In Motion Announces Third Quarter Provision Related to PlayBook Inventory and Confirms Commitment to Tablet Market; Provides Update to Q3 and Fiscal 2012 Guidance,” December 2011, www.rim.com/investors/documents/pdf/financial/2012/Dec-2_press-release-FINAL.pdf , retrieved on September 2012.
- 13.
 Douglas McIntyre, “The 10 Biggest Tech Failures of the Last Decade: Segway,” Time Magazine, May 2009, www.time.com/time/specials/packages/article/0,28804,1898610 _1898625_1898641,00.html, retrieved on July 2012.
- 14.
 Alastair Jamieson, “Rubik’s Cube Inventor is Back with Rubik’s 360,” The Telegraph, January 2009, www.telegraph.co.uk/lifestyle/4412176/Rubiks-Cube-inventor-is-back-with-Rubiks-360.html , retrieved on July 2012.
- 15.
 Tetris Holding, “History,” www.tetris.com/history/index.aspx , retrieved on July 2012.
- 16.
 Steven Musil, “Winklevoss Twins Drop Facebook Lawsuit,” C|Net, June 2011, http://news.cnet.com/8301-1023_3-20073512-93/winklevoss-twins-drop-facebook-lawsuit , retrieved on September 2012.
- 17.
 3M, “About Post-it® Brand,” www.post-it.com/wps/portal/3M/en_US/Post_It/Global/About/About , retrieved on July 2012.
- 18.
 Steve Sasson, “We Had No Idea,” Eastman Kodak Company, October 2007, http://pluggedin.kodak.com/pluggedin/post/?id=687843 , retrieved on July 2012.
- 19.
 Everett Rogers, Diffusion of Innovations (Glencoe: Free Press, 1962).
- 20.
 Geoffrey Moore, Crossing the Chasm (New York: HarperBusiness, 2002).
- 21.
 Wikipedia, http://en.wikipedia.org/wiki/File:DiffusionOfInnovation.png , retrieved on July 2012, reproduced under Creative Commons Attribution 2.5 License.
- 22.
 Generally attributed to management consultant Peter Drucker, popularized in 2006 by Mark Fields, president of Ford Motor Company.
- 23.
 Rory Cellan-Jones, “Apple Unveils Refreshed iPhone 4S, but no iPhone 5,” BBC, October 2011, www.bbc.co.uk/news/technology-15172238 , retrieved on July 2012.
- 24.
 The Coca-Cola Company, “Coke Lore: The Real Story of New Coke,” www.thecoca-colacompany.com/heritage/cokelore_newcoke.html , retrieved on September 2012.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2013 Andi Mann
About this chapter
Cite this chapter
Mann, A., Watt, G., Matthews, P. (2013). The Dirty Little Secrets of Innovation. In: The Innovative CIO. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4411-0_11
Download citation
DOI: https://doi.org/10.1007/978-1-4302-4411-0_11
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4410-3
Online ISBN: 978-1-4302-4411-0
eBook Packages: Business and EconomicsBusiness and Management (R0)Apress Access Books