Abstract
Purpose: To analyze trends in uberization in education and identify possible implications for this area in connection with the introduction of a new digital tool. Design/methodology/approach: Based on the analysis of the main trends in modern society and modern socio-philosophical concepts (Beck, W. (2000). Risk Society. On the way to another Art Nouveau. Progress-Tradition.; Bell The Coming of Post Industrial Society, Basic Books, 2008; Castells and Himanen The Information Society and the Welfare State: The Finnish Model, UP, 2002; Perkin, H. (1996). The Third Revolution: Professional Elites in the Modern World. Routledge.) and others, a model for the further development of uberization in the field of education is being built. Findings: The development of technology has a noticeable impact on its individual components and on the labor market as a whole. The trend of creating Uber platforms has already found its application in many areas of goods and services, connecting directly the user and the performer/seller, and now penetrates the educational process, helping to realize the interaction between the student and the teacher. At the same time, organizing a similar city communication through the application allows you to organize access to educational services much faster and cheaper. For the student, it is an opportunity to receive personalized help at any time. He himself controls when and how to turn to it. Originality/value: Technologizing teacher selection and gradually moving away from traditional education has a number of possible effects that may be associated with changing the role of teacher to consultant or vice versa mentor; the specifics of its assessment and change of priorities in the selection; possibility of automation of part of educational process and replacement of AI teacher; and changing attitudes toward education and creating new inequalities. It is assumed that the role of the teacher and its importance will become much wider, but the number of those who can afford to have a personal mentor is most likely to gradually decrease.
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The reported study was funded by RFBR within the research project no. 18-011-00335.
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Khusyainov, T.M. (2022). Uberization of Education: Critical Analysis. In: Popkova, E.G. (eds) Business 4.0 as a Subject of the Digital Economy. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-030-90324-4_18
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