Abstract
This paper deals with the links between disinformation and business. It starts from the premise that companies are important players in the post-truth era, not merely as “victims” of fake news and other forms of disinformation. Companies can also be an active source of disinformation and deception. Our work seeks to move forward in two directions: finding the link between the practice of disinformation by companies and, secondly, offering a proposed typology of eight possible current types of disinformation practiced in the business world.
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Olivares-Delgado, F., Benlloch-Osuna, M., Rodríguez-Valero, D., Breva-Franch, E. (2023). Corporate Disinformation: Concept and Typology of Forms of Corporate Disinformation. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication III. DIGICOM 2022. Springer Series in Design and Innovation , vol 27. Springer, Cham. https://doi.org/10.1007/978-3-031-20364-0_46
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