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Building Educational and Marketing Models of Diffusion in Knowledge and Opinion Transmission

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Computational Collective Intelligence. Technologies and Applications (ICCCI 2014)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 8733))

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Abstract

Group communication and diffusion of information and opinion are important but unresearched aspect of collective intelligence. In this paper a number of hypotheses are proposed in discussed. Each hypothesis proven would be a considerable step towards creating a complete and coherent model of group communication, that could be used both in computer and human sciences. This paper also discusses some methodology that may be used by researchers to determine the hypotheses.

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© 2014 Springer International Publishing Switzerland

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Maleszka, M., Nguyen, N.T., Urbanek, A., Wawrzak-Chodaczek, M. (2014). Building Educational and Marketing Models of Diffusion in Knowledge and Opinion Transmission. In: Hwang, D., Jung, J.J., Nguyen, NT. (eds) Computational Collective Intelligence. Technologies and Applications. ICCCI 2014. Lecture Notes in Computer Science(), vol 8733. Springer, Cham. https://doi.org/10.1007/978-3-319-11289-3_17

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  • DOI: https://doi.org/10.1007/978-3-319-11289-3_17

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-11288-6

  • Online ISBN: 978-3-319-11289-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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