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Storys Told, Storys Linked: Die Instagram-Nutzung deutscher, britischer und US-amerikanischer Medienunternehmen

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Journalismus und Instagram

Zusammenfassung

Die Plattform Instagram zählt weltweit mit über einer Milliarde Nutzer*innen zu den erfolgreichsten Apps zum Teilen von Fotos und Videos. Auch für Medienunternehmen wird Instagram zunehmend interessanter, die dort nicht nur in Form von Feed-Posts, sondern auch mittels der Story-Funktion Inhalte verbreiten können. Innerhalb der nationalen und internationalen Journalismusforschung stand die Thematik Storytelling mithilfe von Instagram-Storys bisher kaum im Fokus. Die vorliegende Studie widmet sich diesem Forschungsgegenstand daher explorativ und untersucht, welche verschiedenen Storytelling-Ansätze deutsche, britische sowie US-amerikanische Medienhäuser mit Blick auf Inhalt, Gestaltung sowie Publikumsinteraktion auf Instagram verfolgen. Die Ergebnisse zeigen, dass Instagram-Storys vorrangig zum Verlinken auf Website-Artikel und seltener zur Informationsvermittlung innerhalb der App dienen. Während plattformspezifische Potenziale zur Interaktion zwar kaum genutzt werden, sind Professionalisierungstendenzen im Sinne eines Corporate Designs erkennbar. Der Beitrag diskutiert die sich daraus ergebenden Implikationen für die journalistische Forschung und Praxis.

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Author information

Authors and Affiliations

  1. Universität Leipzig, Leipzig, Deutschland

    Rosanna Planer, Alexander Godulla, Cornelia Wolf, Leona Bürzle, Julia Grobb, Adriana Henke, Hannah Lea Ötting & Maren Reitler

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  1. Rosanna Planer
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  2. Alexander Godulla
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  3. Cornelia Wolf
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  4. Leona Bürzle
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  5. Julia Grobb
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  6. Adriana Henke
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  7. Hannah Lea Ötting
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  8. Maren Reitler
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Corresponding author

Correspondence to Rosanna Planer .

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Editors and Affiliations

  1. Journalistik, Hochschule Magdeburg-Standal, Magdeburg, Sachsen-Anhalt, Deutschland

    Jonas Schützeneder

  2. Journalistik, KU Eichstätt-Ingolstadt Eichstätt, Bayern, Deutschland

    Michael Graßl

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© 2022 Der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Planer, R. et al. (2022). Storys Told, Storys Linked: Die Instagram-Nutzung deutscher, britischer und US-amerikanischer Medienunternehmen. In: Schützeneder, J., Graßl, M. (eds) Journalismus und Instagram. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-34603-4_11

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  • DOI: https://doi.org/10.1007/978-3-658-34603-4_11

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  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-34602-7

  • Online ISBN: 978-3-658-34603-4

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