Zusammenfassung
Der Gegenstand des vorliegenden Buchs sind Opportunities zur Generierung substanziellen Unternehmenswachstums sowie die Tools, um diese Opportunities zu erkennen. Kap. 1 legt dazu einige Grundlagen, insbesondere in Bezug auf die Frage, ob Unternehmen überhaupt dauerhaft wachsen und existieren können und welche Rolle neue Opportunities für das Wachstum spielen.
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Engelen, A., von Gagern, C., Engelen, M. (2021). Einleitung. In: Opportunity Recognition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34955-4_1
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