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© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden
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Eicher, D. (2012). Dialog statt Werbemonolog: Alternative Werbeformen ermöglichen das Gespräch mit der Zielgruppe. In: Anda, B., Endrös, S., Kalka, J., Lobo, S. (eds) SignsBook - Zeichen setzen in der Kommunikation. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4009-4_33
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DOI: https://doi.org/10.1007/978-3-8349-4009-4_33
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