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The Interaction Between Human and Media in the Future of Banking Industry

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Contemporary Applications of Actor Network Theory

Abstract

Human–computer interaction is the study on designing, implementing, and assessing computing systems involved in conversations and interactions between human users on the one hand, and an intelligent software on the other. Mobile banking provides business owners with the opportunity to meet the needs of their customers and provide effective ways to gain and maintain customer loyalty. Thus, currently, the importance of using mobile banking technology alongside Human–Computer Interaction is quite apparent. Banks need to acquire and develop new skills, provide integrated new technologies, strong organizational focus, and a voice-based marketing strategy to make a difference in their service delivery processes. Such capabilities can help banks better interact with users and understand their needs, and thus maximize the fulfillment of their expectations.

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Author information

Authors and Affiliations

  1. Department of Industrial Management, Lahijan Branch, Andishmand University, Lahijan, Iran

    Parisa Bouzari

  2. Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran

    Abbas Gholampour

  3. Doctoral School of Economic and Regional Sciences, Szent Istvan University, Gödöllő, Hungary

    Pejman Ebrahimi

Authors
  1. Parisa Bouzari
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  2. Abbas Gholampour
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  3. Pejman Ebrahimi
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Corresponding author

Correspondence to Pejman Ebrahimi .

Editor information

Editors and Affiliations

  1. CMI‚ Department of Electronic Systems, Aalborg University, Copenhagen, Denmark

    Idongesit Williams

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Bouzari, P., Gholampour, A., Ebrahimi, P. (2020). The Interaction Between Human and Media in the Future of Banking Industry. In: Williams, I. (eds) Contemporary Applications of Actor Network Theory. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-15-7066-7_14

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  • DOI: https://doi.org/10.1007/978-981-15-7066-7_14

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