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The Coalescence of the LGBTQI+ Neo-Tribes During the Pride Events

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Consumer Tribes in Tourism

Abstract

Pride events have transformed from being protests to becoming celebrations of diversity. As a social phenomenon, such events represent the collective interests of the LGBTQI+ communities and the individual agendas of the gender and sexually diverse groups that are part of the LGBTQI+ acronym. This chapter examines pride events by applying a neo-tribal theory perspective based on the four characteristics of neo-tribes being: fluidity in membership; shared sentiment; rituals and symbols; and space. It is argued that while the LGBTQI+ communities together represent a neo-tribe with a unified purpose, the individual communities form sub-tribes and provide a unique interpretation based on their sexual and gender identity. Using a participant observation approach, this chapter presents a discussion on the interplay between sub-tribes and the overall neo-tribe that coalesce together to construct a pride event, its holistic message and the experiences therein.

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Acknowledgments

Parts of this chapter appeared in Gay neo-tribes: an exploration of space and travel behaviour (Doctoral dissertation) by Oskaras Vorobjovas-Pinta, University of Tasmania, Sandy Bay, Australia, 2017.

Author information

Authors and Affiliations

  1. Edith Cowan University, Joondalup, Australia

    Oscar Vorobjovas-Pinta

  2. Charles Sturt University, Bathurst, Australia

    Clifford Lewis

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  1. Oscar Vorobjovas-Pinta
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  2. Clifford Lewis
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Correspondence to Oscar Vorobjovas-Pinta .

Editor information

Editors and Affiliations

  1. School of Marketing, Curtin University, Perth, WA, Australia

    Christof Pforr

  2. School of Business and Law, Edith Cowan University, Joondalup, WA, Australia

    Ross Dowling

  3. School of Marketing, Curtin University, Perth, WA, Australia

    Michael Volgger

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Vorobjovas-Pinta, O., Lewis, C. (2021). The Coalescence of the LGBTQI+ Neo-Tribes During the Pride Events. In: Pforr, C., Dowling, R., Volgger, M. (eds) Consumer Tribes in Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-15-7150-3_6

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