Knowledge management and information technology in Hendrix Voeders Holland

Abstract

Turbulent and fast moving markets demand flexible organizations capable of accurate and effective handling of knowledge and information. This article describes some essential parts of this knowledge and information management in Hendrix Voeders Holland, a Dutch feed factory. It concentrates on the Support System, an information technology (IT) application that allows the agricultural advisors to store and retrieve market information in a structured and uniform way, facilitates the information exchange with “headquarters” (e.g., gives the managers access to this information), and makes immediate feedback and action possible. This system was rewarded with the IT Star Award in a worldwide competition of BP Companies. Special attention is given to a part of the Support System: the Daily Reports. In 1989 it was evaluated thoroughly, and the results of this survey are summarized.