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Measuring the Internal-Market Orientation in the Public Sector

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Abstract

The objective of this research was to measure the level of internal market orientation in public sector, and the Military Fire Department of the Espirito Santo’s State (MFDESS) was surveyed using a quantitative research. The instrument for data collection was a structured questionnaire, which follows the model used by Gounaris (Europe Journal Marketing; 38, 1481–1508, 2006). 522 firefighters were surveyed. The choice of this organization was due to the importance of the service performed and the society visibility. The research concluded that job satisfaction is influenced by the identification of exchange of value, segment internal market, job description, management concern and training.

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Authors and Affiliations

  1. Fundação Instituto Capixaba de Pesquisa em Contabilidade, Economia e Finanças, Av. Fernando Ferrari, 1358, Boa Vista, 29075505, Vitória, ES, Brazil

    Emerson Wagner Mainardes

  2. Corpo de Bombeiros Militar do Espírito Santo, Rua Tenente Mário Francisco de Brito, 100, Enseada do Suá, 29055225, Vitória, ES, Brazil

    Alexandre Santos dos Cerqueira

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  1. Emerson Wagner Mainardes
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  2. Alexandre Santos dos Cerqueira
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Correspondence to Emerson Wagner Mainardes.

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Mainardes, E.W., dos Cerqueira, A.S. Measuring the Internal-Market Orientation in the Public Sector. Public Organiz Rev 16, 179–197 (2016). https://doi.org/10.1007/s11115-015-0307-1

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