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Cyclical Determinants of Brokerage Commission Rates

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Abstract

This study evaluates the determinants of percentage commission rates in the residential brokerage industry. The model developed here predicts that market share of the brokerage firm, property selling difficulty, and prevailing market conditions influence commission rates. Empirical analysis using a sample of 14,891 condominium transactions from the Fort Lauderdale, Florida area provides support for the model’s predictions.

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Notes

  1. Weicher (2006) presents evidence that total commissions have declined from 6.1 % in 1991 to 5.1 % in 2004. While comprehensive data on the prevalence of these alternative broker compensation structures does not exist, Schnare and Kulick (2009) attribute at least part of the decline highlighted by Weicher (2006) to the growing popularity of these alternative compensation arrangements, particularly limited-service listings.

  2. Zorn and Larsen (1986) compare flat-fee and fixed-percentage compensation structures, Arnold (1992) considers differences between the fixed-percent commissions, flat-fee arrangements, and consignment listings, while Anglin (1994) suggests that net listing contracts may best align broker and seller incentives. In Yavas (1996) the fixed-percentage commission structure maximizes the number of houses sold in a market but minimizes the total surplus for buyers and sellers. Conversely, the net listing structure results in the sale of fewer houses, but yields larger surpluses for buyers and sellers.

  3. Schroeter’s (1987) model and conclusions have been directly challenged by O’Donnell and Geurts (1995) on the grounds that the equilibrium implicit in Schroeter’s model is not stable unless brokers’ level of service (specialization) is assumed to be fixed across all price levels of houses. Schroeter (1995) offers a defense of his model and its conclusions.

  4. In Munneke and Yavas (2001), the incentive enhancement is for firms with 100 % compensation structures, while Johnson et al. (2008) focus on the same incentives at the agent level. Rutherford et al. (2001, 2004) compare exclusive right-to-sell and exclusive agency contracts. Rutherford et al. (2005) evaluate the outcome for broker-owners.

  5. Other works include the studies of Johnson and Loucks (1986), Crellin et al. (1988), Glower and Hendershott (1988), Guntermann and Smith (1988), Shilling and Sirmans (1988), Sirmans and Swicegood (1997), and Jud and Winkler (1998). More recent studies which analyze agent or firm income include Carroll and Clauretie (2000), Jud and Winkler (2000), Muhanna (2000), Sirmans and Swicegood (2000), Zumpano et al. (2000), Epley (2001), Sirmans and Macpherson (2001), Benjamin et al. (2005), Benjamin et al. (2007a), Johnson et al. (2007), Benjamin et al. (2007b), Benjamin et al. (2009), and Martin and Munneke (2010).

  6. All units are classified as attached to a structure that includes 5 or more units. Sixty-nine percent do not have a half-bath, 39 % have a water view, and 2 bedroom/2 bath units make up 51 % of the sample. The transaction price for half of the units is within ±30 % of the median price. The remaining heterogeneity is reduced considerably within each submarket. Differences in fixed effects across submarkets are controlled for in all empirical models. There are 20 submarkets and indicator variables for 19 submarkets are included in all estimations. Fixed effects for the omitted submarket are captured by the intercept.

  7. The data here is for contracted commission rates, in contrast to actual commission amounts paid, since actual commissions would not be observed at the time of the listing agreement.

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Correspondence to Marcus T. Allen.

Appendices

Appendix A. Proofs

Proof of Result 1

Substitute equation (3) into (4) and take the partial derivative with respect to σ, to get

$$ \frac{{\partial {C_{{ij}}}*}}{{\partial \sigma }} = \frac{\partial }{{\partial \sigma }}\left[ {\frac{{{\pi_i} + {F_i}\left( {{{\widehat{t}}_j}\left( \sigma \right)} \right)}}{{{\delta^{{{{\widehat{t}}_j}\left( \sigma \right)}}}}}} \right] - {\phi_i}\frac{\partial }{{\partial \sigma }}\left[ {\frac{{{\pi_i} + {F_i}\left( {{{\widehat{t}}_j}\left( \sigma \right)} \right)}}{{{\delta^{{{{\widehat{t}}_j}\left( \sigma \right)}}}}}} \right]. $$
(A1)

Take the partial derivative of equation (1) with respect to σ, to get

$$ \frac{{\partial {{\widehat{t}}_j}}}{{\partial \sigma }} = - \frac{{{\alpha_{\sigma }}}}{{{{\left( {\Delta {\lambda_B}\widehat{\alpha}\left( \sigma \right)} \right)}^2}}} > 0, $$
(A2)

because \( {\alpha_{\sigma }} < 0 \). Next, consider that

$$ \frac{\partial }{{\partial \sigma }}\left[ {\frac{{{\pi_i} + {F_i}\left( {{{\widehat{t}}_j}\left( \sigma \right)} \right)}}{{{\delta^{{{{\widehat{t}}_j}\left( \sigma \right)}}}}}} \right] = \frac{{{F_{{\widehat{t}}}}{t_{\sigma }}}}{{{\delta^{{\widehat{t}}}}}} + \frac{{{t_{\sigma }}\widehat{t}\left( {\pi + F} \right)}}{{{\delta^{{\widehat{t} + 1}}}}} > 0. $$
(A3)

Equation (A3) is positive because \( {F_{{\hat{t}}}} > 0 \) and \( {t_{\sigma }} > 0 \) (as shown in equation(A2)). Combined with the assumption that \( 0 < {\phi_i} < 1 \), it is evident that \( {{{\partial {C_{{ij}}}*}} \left/ {{\partial \sigma }} \right.} > 0 \).

Proof of Result 2

Substitute equation (3) into (4) and take the partial derivative with respect to A, to get

$$ \frac{{\partial {C_{{ij}}}*}}{{\partial {A_j}}} = \frac{\partial }{{\partial {A_j}}}\left[ {\frac{{{\pi_i} + {F_i}\left( {{A_j},{{\widehat{t}}_j}\left( {{A_j}} \right)} \right)}}{{{\delta^{{{{\widehat{t}}_j}\left( {{A_j}} \right)}}}}}} \right] - {\phi_i}\frac{\partial }{{\partial {A_j}}}\left[ {\frac{{{\pi_i} + {F_i}\left( {{A_j},{{\widehat{t}}_j}\left( {{A_j}} \right)} \right)}}{{{\delta^{{{{\hat{t}}_j}\left( {{A_j}} \right)}}}}}} \right]. $$
(A4)

Next, consider that

$$ \frac{\partial }{{\partial {A_j}}}\left[ {\frac{{{\pi_i} + {F_i}\left( {{A_j},{{\widehat{t}}_j}\left( {{A_j}} \right)} \right)}}{{{\delta^{{{{\widehat{t}}_j}\left( {{A_j}} \right)}}}}}} \right] = \frac{{{F_A}{F_{{\widehat{t}}}}{F_{{\widehat{t}A}}}{t_A}}}{{{\delta^{{\widehat{t}}}}}} + \frac{{{t_A}\widehat{t}\left( {\pi + F} \right)}}{{{\delta^{{\widehat{t} + 1}}}}}. $$
(A5)

Equation (A5) is positive iff \( {F_A}{F_{{\widehat{t}}}}{F_{{\widehat{t}A}}} > \widehat{t}{\delta^{{ - 1}}}\left( {\pi + F} \right) \) because \( {F_A} > 0 \), \( {F_{{\hat{t}}}} > 0 \), \( {F_{{\widehat{t}A}}} < 0 \) and \( {t_A} < 0 \). Combined with the assumption that \( 0 < {\phi_i} < 1 \), it can be seen that equation (A4) is positive when the same condition exists.

Appendix B

Table 7 Correlations: Time-on-market

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Wiley, J.A., Benefield, J.D. & Allen, M.T. Cyclical Determinants of Brokerage Commission Rates. J Real Estate Finan Econ 48, 196–219 (2014). https://doi.org/10.1007/s11146-012-9387-7

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