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References

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Dubé, JP., Chintagunta, P.K. Comment. Quantitative Marketing and Economics 1, 293–298 (2003). https://doi.org/10.1023/B:QMEC.0000003330.48325.e1

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  • DOI: https://doi.org/10.1023/B:QMEC.0000003330.48325.e1

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