Zusammenfassung
Der digitale Wandel erfordert einen Wandel des bisherigen Profils eines Innovationsmanagers. Wurde ein Innovationsmanager lange Zeit mit dem Bild des Tüftlers verbunden, so wandelt sich dieses Bild in der heutigen Zeit zu einem Koordinator. Die neuen Aufgaben erfordern neue Kompetenzen, die insbesondere auf die Vernetzung der Industrie abzielen, da sowohl innerhalb eines Unternehmens als auch über die Unternehmensgrenzen hinweg kooperiert wird und zudem Unternehmensprozesse ganzheitlich digital durchgängig werden. Die Analyse von 126 Online-Stellenausschreibungen für Innovationsmanager ergab, dass verschiedene Kompetenzen im Zusammenspiel gefordert werden und verschiedene Aufgaben von Innovationsmanagern erfüllt werden müssen. Beispielsweise werden von Innovationsmanagern in den Stellenausschreibungen nur implizit Computerkompetenzen gefordert und dies immer im Zusammenspiel mit weiteren Kompetenzen, wie Sprach-, mathematischen und naturwissenschaftlich-technischen sowie sozialen Kompetenzen. Von Innovationsmanagern wird in Stellenausschreibungen gefordert, eine Art digitaler Wissensmanager und Generalist zu sein. Die Ergebnisse liefern einen Beitrag zur Diskussion formeller Rollenbilder von Innovationsmanagern.
Abstract
Digital change also requires a change in the previous profile of an innovation manager. For a long time, the innovation manager was associated with the image of the inventor, but nowadays this image goes through a transformation process to being a coordinator. With new tasks, new competences are needed, which are aimed in particular at the digitalization of the industry, since cooperation is possible both within a company and across company boundaries and corporate processes are throughout integrated digitally. The analysis of 126 online job advertisements for innovation managers with the help of a topic modeling approach revealed that different competences have to be combined and that different tasks of innovation managers have to be fulfilled. For example, innovation managers often only implicitly required to have computer skills in job postings on innovation managers, but always in combination with other competences such as language, mathematical, scientific, technical and social skills. This suggests that innovation managers are already being asked to be a kind of digital knowledge manager and generalist. The results contribute to the discussion of formal role models of innovation managers.
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Danksagung
Die Autoren bedanken sich ausdrücklich bei den anonymen Reviewern und Herrn Stefan Reinheimer für ihre konstruktiven Hinweise.
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Dieser Beitrag ist im Rahmen des durch das Bundesministerium für Bildung und Forschung (BMBF) geförderten Projektes „DETHIS – Design Thinking for Industrial Services“ entstanden (Förderkennzeichen: 02K14A148).
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Gernreich, C.C., Knop, S. & Ahlfeld, C. Kompetenzen eines Innovationsmanagers in Zeiten des digitalen Wandels:. HMD 55, 682–700 (2018). https://doi.org/10.1365/s40702-018-0422-x
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DOI: https://doi.org/10.1365/s40702-018-0422-x