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Business Examination Questions Answered

for Marketing and Management Students

  • Textbook
  • © 1975

Overview

Authors:
  1. Nicholas Boyce
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Table of contents (9 chapters)

  1. Front Matter

    Pages i-x
    Download chapter PDF

  2. Marketing

    • Nicholas Boyce
    Pages 1-6

  3. Sales Aspects

    • Nicholas Boyce
    Pages 7-12

  4. Economics

    • Nicholas Boyce
    Pages 13-18

  5. Commercial Law

    • Nicholas Boyce
    Pages 19-25

  6. Accounting and Financial Control

    • Nicholas Boyce
    Pages 26-33

  7. Statistics

    • Nicholas Boyce
    Pages 34-40

  8. Marketing Research

    • Nicholas Boyce
    Pages 41-45

  9. Advertising

    • Nicholas Boyce
    Pages 46-51

  10. Marketing Case Studies

    • Nicholas Boyce
    Pages 52-148

  11. Back Matter

    Pages 149-149
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Keywords

Bibliographic Information

  • Book Title: Business Examination Questions Answered

  • Book Subtitle: for Marketing and Management Students

  • Authors: Nicholas Boyce

  • DOI: https://doi.org/10.1007/978-1-349-01766-9

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Nicholas Boyce 1975

  • Edition Number: 1

  • Number of Pages: X, 149

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Marketing

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