Overview
- Covers theory and practice, but concentrates on the actual techniques
Student centred approach with activities and exercises to test learning and understanding
The author is a practising market researcher
Part of the book series: Professional Masters (Business) (PMB)
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Table of contents (21 chapters)
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Front Matter
Keywords
About this book
Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
About the author
CHRISTOPHER WEST is Managing Director of Marketing Intelligence Services, a marketing research and consultancy company. He writes and lectures extensively on marketing subjects and has edited two books, Marketing on a Small Budget and A Management Guide to Survival. He has also contributed articles to the Harvard Business Review, the Business Strategy Review and Financial Times. His lecturing activity has taken him throughout Europe and to the United States, South Africa, Singapore and Malaysia.
Bibliographic Information
Book Title: Marketing Research
Authors: Chris West
Series Title: Professional Masters (Business)
DOI: https://doi.org/10.1007/978-1-349-14681-9
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1999
Edition Number: 1
Number of Pages: XVI, 240
Additional Information: Previously published under the imprint Palgrave