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Table of contents (12 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Marketing is an essential part of any business; the blame for failure in the precarious small business sector can often be laid at the door of bad marketing management. Marketing for the Small Business is designed to show the small business marketer, often the owner of the business, how to construct viable marketing strategies for the long and the short term. It examines all of the elements of successful marketing, market research, pricing, promotion and finance, and sets them out in a clear and easy to understand text aimed at students of business and practitioners alike.
Bibliographic Information
Book Title: Marketing for the Small Business
Authors: Derek Waterworth
DOI: https://doi.org/10.1007/978-1-349-18881-9
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1987
Edition Number: 1
Number of Pages: X, 294
Additional Information: Previously published under the imprint Palgrave
Topics: Small Business, Marketing