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About this book
This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.
Bibliographic Information
Book Title: Managing Strategy
Authors: Cliff Bowman, David Asch
DOI: https://doi.org/10.1007/978-1-349-24381-5
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Cliff Bowman and David Asch 1996
Edition Number: 1
Number of Pages: IX, 184
Additional Information: Previously published under the imprint Palgrave
Topics: Business Strategy/Leadership