Skip to main content
SpringerLink
Log in

Art and Business

Perspectives on Art-based Management

  • Book
  • © 2020

Overview

Authors:
  1. Stefania Masè

    1. IPAG Business School, Nice, France

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Explores art-based management strategies from theoretical and practical perspectives
  • Includes short case studies supporting each research strand exploring art and business
  • Offers perspectives from in different industries, with a special focus on the luxury industry

Part of the book series: International Series in Advanced Management Studies (ISAMS)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (10 chapters)

  1. Front Matter

    Pages i-ix
    Download chapter PDF

  2. Introduction

    • Stefania Masè
    Pages 1-5

  3. A Definition of Art and Business

    1. Front Matter

      Pages 7-7
      Download chapter PDF

    2. Art and Business

      • Stefania Masè
      Pages 9-20

    3. Systematic Literature Review in the Field of Art and Business

      • Stefania Masè
      Pages 21-47

  4. A Detailed Analysis of the Main Lines of Research in Art and Business

    1. Front Matter

      Pages 49-49
      Download chapter PDF

    2. Art and Business a Relational Model

      • Stefania Masè
      Pages 51-67

    3. Art and Corporate Social Responsibility

      • Stefania Masè
      Pages 69-79

    4. Art and Communication

      • Stefania Masè
      Pages 81-98

    5. Art and Cross-Cultural Business

      • Stefania Masè
      Pages 99-112

    6. Art and Business Collections

      • Stefania Masè
      Pages 113-122

    7. Art and Consumer Perception

      • Stefania Masè
      Pages 123-135

    8. Discussion and Conclusion

      • Stefania Masè
      Pages 137-146
Back to top

Keywords

About this book

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.




Authors and Affiliations

  • IPAG Business School, Nice, France

    Stefania Masè

About the author

Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.

Bibliographic Information

  • Book Title: Art and Business

  • Book Subtitle: Perspectives on Art-based Management

  • Authors: Stefania Masè

  • Series Title: International Series in Advanced Management Studies

  • DOI: https://doi.org/10.1007/978-3-030-51769-4

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020

  • Hardcover ISBN: 978-3-030-51768-7Published: 30 August 2020

  • Softcover ISBN: 978-3-030-51771-7Published: 30 August 2021

  • eBook ISBN: 978-3-030-51769-4Published: 29 August 2020

  • Series ISSN: 2366-8814

  • Series E-ISSN: 2366-8822

  • Edition Number: 1

  • Number of Pages: IX, 146

  • Number of Illustrations: 1 b/w illustrations, 2 illustrations in colour

  • Topics: Management, Arts

Publish with us

Policies and ethics

Back to top

Search

Navigation