Overview
- Aims to share fascinating perspectives on marketing communications
- Contains valuable lessons and insights on communicating corporate social responsibility
- Is a useful tool on marketing communication
Part of the book series: Palgrave Studies of Marketing in Emerging Economies (PSMEE)
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Table of contents (12 chapters)
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Front Matter
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Back Matter
Keywords
- Marketing mix
- communications
- social media
- Developing countries
- International marketing
- emerging economies
- marketing communications
- empirical evidence
- corporate social responsibility
- conceptual issues
- public relations
- traditional marketing
- digital marketing
- co-creation
- integrated marketing communications
- communication process
- CSR communications
- covid-19
- CSR communication strategy
About this book
Editors and Affiliations
About the editors
Thomas Anning-Dorson (PhD) is an Associate Professor of Marketing at the University of the Witwatersrand, South Africa. He also serves as a Researcher with The Fairwork Foundation, Oxford Internet Institute, University of Oxford, UK, and a fellow at McGill University, Canada, on the QES Program. He is a Coordinator for Africa – Emerging Market Conference Board (Chaired by Prof Naresh Malhotra) and is the Chair for International Business Theory at the Academy of International Business (AIB) Africa Chapter. Before joining academia, Dr Anning-Dorson worked in the services sector and consulted for several corporate entities. He has published extensively on innovation management, strategy, value and marketing in emerging markets.
Robert Ebo Hinson (PhD) is a Professor and Head of Department of Marketing and Entrepreneurship at the University of Ghana Business School. He is also the Acting Director of Institutional Advancement at the same institution,Research Associate at the University of the Free State Business School, and an Extraordinary Professor at the North West University School of Business and Governance in South Africa. Robert has authored/edited several books and has over a hundred scientific publications to his credit. He has also served as the Rector of the Perez University College in Ghana. Professor Hinson has for the last twenty-two years, consulted for, and trained several public and private sector institutions globally in the general areas of Marketing, Sales, and Service Excellence; and served as well on the boards of local and international institutions.Stanley Coffie (PhD) is an Associate Professor of Marketing at the Ghana Institute of Management and Public Administration (GIMPA). Coffie previously lectured at Birkbeck College, University of London, UK, where he also obtained his PhD. His research interests are in marketing strategy in emerging/developing economies, strategic positioning, and branding in bottom of the pyramid markets, and services marketing. His recent publications are in academic journals and other outlets including: Journal of Strategic Marketing, Thunderbird International Business Review, Journal of Product and Brand Management, Journal of African Business, International Journal of Bank Marketing, The Routledge Companion to Contemporary Brand Management and Branding and Positioning in Base of the Pyramid Markets in Africa.Genevieve Bosah (PhD) is a Researcher and Lecturer at the Department of Media and Communications, University of Hertfordshire, UK. She has worked with media institutions, governments and NGOs and is proficient in qualitative research, capacity development, strategy development and implementation, as well as programme management, journalism, and strategic communications. Before moving to academia, Genevieve held positions in several different capacities and has consulted for international development projects sponsored by USAID and DFID, amongst others. She worked in management and communications consulting, successfully delivering solutions to complex communications needs for individuals, small businesses, and multinational companies.
Ibn Kailan Abdul-Hamid (PhD) is a Lecturer at the University of Professional Studies, Accra, Ghana. He is a Programme Coordinator for the MA in Brands and Communications Management at the University of Professional Studies, Accra, Ghana, and also serves as the Track Chair at the Academy of International Business (AIB) Africa Chapter. He has published in reputable journals and is interested in linking theory to practice in emerging markets.
Bibliographic Information
Book Title: Marketing Communications in Emerging Economies, Volume II
Book Subtitle: Conceptual Issues and Empirical Evidence
Editors: Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid
Series Title: Palgrave Studies of Marketing in Emerging Economies
DOI: https://doi.org/10.1007/978-3-030-81337-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-81336-9Published: 18 December 2021
Softcover ISBN: 978-3-030-81339-0Published: 19 December 2022
eBook ISBN: 978-3-030-81337-6Published: 01 January 2022
Series ISSN: 2730-5554
Series E-ISSN: 2730-5562
Edition Number: 1
Number of Pages: XXII, 299
Number of Illustrations: 10 b/w illustrations
Topics: Marketing, Emerging Markets/Globalization