Overview
Interweaves academic theory with contemporary industry practice and design thinking tasks
Re-visits and discusses design thinking evolution and applications from its early origins
Critically reflects upon and proposes the role of design in leading business and management planning and innovation
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.
Reviews
“Yujia Huang and David Hands offer us a very accessible and straightforward insight into theory and practice of Design Thinking and beyond, this book will be useful for all who are looking for a guide to this topic and its application in all organisations.”
—Professor Rachel Cooper OBE, Director of ImaginationLancaster and Distinguished Professor of Design Management and Policy at Lancaster University
“Most design and business scholars and strategists only grasp some aspects of Design Thinking, yet only few have a comprehensive understanding of its principles and applications. I herewith express my gratitude to Yujia Huang and David Hands for updating me and for sharing their expertise and insights to enable the sustainable transformations that we need in businesses as well as in society.”
—Professor Cees de Bont, Dean of School of Design and Creative Arts at Loughborough University
Authors and Affiliations
About the authors
Yujia Huang is a lecturer at University of Dundee, Scotland. Drawing upon her extensive industry experience and academic development in design, she adopts a systematic and transdisciplinary approach that critically addresses individual, organisational, and social problems and innovation. Her expertise lies in design thinking applications, design-driven business innovation, and user-centred design research.
David Hands is an academic and leading author on all aspects of transformational design leadership. His research interests are varied and diverse, encompassing design driven innovation, design policy development and implementation, knowledge diffusion and strategic growth within SME's and large organisations.
Bibliographic Information
Book Title: Design Thinking for New Business Contexts
Book Subtitle: A Critical Analysis through Theory and Practice
Authors: Yujia Huang, David Hands
DOI: https://doi.org/10.1007/978-3-030-94206-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022
Softcover ISBN: 978-3-030-94205-2Published: 28 April 2022
eBook ISBN: 978-3-030-94206-9Published: 27 April 2022
Edition Number: 1
Number of Pages: XI, 210
Number of Illustrations: 32 b/w illustrations
Topics: Management Education, Management, Entrepreneurship