Overview
- Comprehensive guidance to internationalization and strategic planning
- Hands-on recommendations for developing strategies and implementation programs
- Designed for the needs of medium-sized companies
- Many examples from company best-practice
- Includes supplementary material: sn.pub/extras
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Table of contents (19 chapters)
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Internationalization
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Strategic planning in general and in the international context
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Strategies for going international for new markets
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Strategies for going international for production and sourcing
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Strategies for being international
Keywords
About this book
Authors and Affiliations
About the authors
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.
Bibliographic Information
Book Title: Developing International Strategies
Book Subtitle: Going and Being International for Medium-sized Companies
Authors: Rudolf Grünig, Dirk Morschett
DOI: https://doi.org/10.1007/978-3-642-24725-5
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2012
Softcover ISBN: 978-3-642-44597-2Published: 30 November 2013
eBook ISBN: 978-3-642-24725-5Published: 22 October 2011
Edition Number: 1
Number of Pages: XXIV, 368
Topics: Business Strategy/Leadership, Management, Organization