Overview
- Presents the Brand Growth Barrier Model to systematically identify, understand, and overcome growth barriers
- Case studies from well-known brands of different categories to clearly understand the underlying theory
- Checklists for quick reference
- Clear and practical Question and Answer system to help marketeers focus on main tasks?
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
About the authors
Bibliographic Information
Book Title: Brand Growth Barriers
Book Subtitle: Identify, Understand, and Overcome Them
Authors: Ralph Krüger, Andreas Stumpf
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-642-37108-0
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2013
Hardcover ISBN: 978-3-642-37107-3Published: 01 July 2013
Softcover ISBN: 978-3-642-43749-6Published: 10 July 2015
eBook ISBN: 978-3-642-37108-0Published: 17 June 2013
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XIV, 137
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution, Market Research/Competitive Intelligence, Organization