Overview
- Ein neuer Band aus der Reihe Springer Essentials
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Digitale Revolution
Book Subtitle: Auswirkungen auf das Marketing
Authors: Ralf T. Kreutzer
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-09394-5
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2015
Softcover ISBN: 978-3-658-09393-8Published: 11 May 2015
eBook ISBN: 978-3-658-09394-5Published: 20 April 2015
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: IX, 32
Number of Illustrations: 19 b/w illustrations
Topics: Marketing, Management, Business Strategy/Leadership