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Table of contents (7 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Innovationsmanagement in der PR
Book Subtitle: Wie die Unternehmenskommunikation die Einführung neuer Social Web-Kanäle steuert
Authors: Anna Katharina Ruppert
DOI: https://doi.org/10.1007/978-3-658-18975-4
Publisher: Springer VS Wiesbaden
eBook Packages: Social Science and Law (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2018
Softcover ISBN: 978-3-658-18974-7Published: 14 July 2017
eBook ISBN: 978-3-658-18975-4Published: 05 July 2017
Edition Number: 1
Number of Pages: XI, 378
Number of Illustrations: 8 b/w illustrations
Topics: Digital/New Media, Corporate Communication/Public Relations, Communication Studies