Overview
- Eine kommunikationswissenschaftliche Studie
Part of the book series: Organisationskommunikation (ORGKOM)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Corporate Advertising
Book Subtitle: Wesenszüge und Wirkungen einer Kommunikationsdisziplin an der Schnittstelle von Werbung und Public Relations
Authors: Benedikt Spangardt
Series Title: Organisationskommunikation
DOI: https://doi.org/10.1007/978-3-658-24794-2
Publisher: Springer VS Wiesbaden
eBook Packages: Social Science and Law (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019
Softcover ISBN: 978-3-658-24793-5Published: 29 January 2019
eBook ISBN: 978-3-658-24794-2Published: 18 December 2018
Series ISSN: 2524-3225
Series E-ISSN: 2524-3233
Edition Number: 1
Number of Pages: XIV, 313
Number of Illustrations: 1 b/w illustrations
Topics: Communication Studies, Corporate Communication/Public Relations