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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Loyalitätsprogramme im digitalen Wandel
Book Subtitle: Eine empirische Analyse zu Mobile Loyalty Apps aus Konsumentensicht
Authors: Jessica Chhen
Series Title: BestMasters
DOI: https://doi.org/10.1007/978-3-658-28404-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Der/die Herausgeber bzw. der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2020
Softcover ISBN: 978-3-658-28403-9Published: 06 November 2019
eBook ISBN: 978-3-658-28404-6Published: 31 October 2019
Series ISSN: 2625-3577
Series E-ISSN: 2625-3615
Edition Number: 1
Number of Pages: XVII, 125
Number of Illustrations: 23 b/w illustrations
Topics: Consumer Behavior, Customer Relationship Management, Market Research/Competitive Intelligence