Overview
- Application of Watson Social Media Analytics in economic sciences
Part of the book series: Business Analytics (BA)
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Table of contents (5 chapters)
Keywords
- Consumer Behaviour
- Consumer Attitude
- Brand Management
- Brand Perception
- Brand Positioning
- Local Brand Positioning
- Fashion Marketing
- Influencer Marketing
- Text Mining
- Social Media Analytics
- Mixed Method
- Watson for Social Media Analytics
- Country of Origin Effect
- Brand of Origin Effect
- Business Intelligence
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Perceived Brand Localness
Book Subtitle: An Empirical Study of the German Fashion Market
Authors: Jörg Igelbrink
Series Title: Business Analytics
DOI: https://doi.org/10.1007/978-3-658-28767-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
Softcover ISBN: 978-3-658-28766-5Published: 03 December 2019
eBook ISBN: 978-3-658-28767-2Published: 27 November 2019
Series ISSN: 2570-1363
Series E-ISSN: 2570-1371
Edition Number: 1
Number of Pages: XXI, 320
Number of Illustrations: 45 b/w illustrations
Topics: Branding, Consumer Behavior, Business Information Systems