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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Globales Marketing im Dienstleistungssektor
Book Subtitle: Determinanten — Ansatzpunkte — Erfolgsträchtigkeit
Authors: Thomas Reis
Series Title: Marktorientiertes Management
DOI: https://doi.org/10.1007/978-3-663-08531-7
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1999
Softcover ISBN: 978-3-8244-7076-1Published: 14 December 1999
eBook ISBN: 978-3-663-08531-7Published: 02 July 2013
Series ISSN: 2627-759X
Series E-ISSN: 2627-7603
Edition Number: 1
Number of Pages: XXI, 242
Number of Illustrations: 2 b/w illustrations
Topics: Business and Management, general