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Table of contents (8 chapters)
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Front Matter
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Part II
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Front Matter
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Back Matter
Keywords
About this book
Asian Businesses in a Turbulent Environment explores how Asian firms cope with challenges such as globalization, regional conflict, pressure for greater democracy and environmental protection, and the impact that rising above these challenges will have in their growth prospects.
Editors and Affiliations
About the editors
Geng Cui is Professor of Marketing and International Business at Lingnan University, Hong Kong, China. His research interests include consumer behaviour and marketing in China, foreign direct investment strategies and performance, and quantitative models in marketing. His works have appeared in leading academic journals. He has been a consultant to local and overseas organizations on China business and marketing strategies.
T. S. Chan is Shun Hing Chair Professor of Marketing at Lingnan University, Hong Kong, China. T. S. has published widely in the areas of international marketing channel strategies, cross-cultural consumer behaviour, and the development of Chinese Multinationals. He is Chair of the Southeast Asia Chapter of the Academy of International Business, and Vice President (Quality Assurance) for UNESCO Hong Kong Association. He consults for corporations, universities, and government agencies in Hong Kong and abroad.
Bibliographic Information
Book Title: Asian Businesses in a Turbulent Environment
Book Subtitle: Uncertainty and Coping Strategies
Editors: T. S. Chan, Geng Cui
Series Title: AIB Southeast Asia
DOI: https://doi.org/10.1057/978-1-137-48887-9
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-48885-5Published: 06 January 2016
eBook ISBN: 978-1-137-48887-9Published: 11 April 2016
Series ISSN: 2947-6925
Series E-ISSN: 2947-6933
Edition Number: 1
Number of Pages: XVIII, 188
Number of Illustrations: 9 b/w illustrations, 4 illustrations in colour
Topics: Business Strategy/Leadership, International Business