Overview
- Contributes to contemporary luxury research by depicting the review-based consumer of experiential luxury
- Offers an accessible overview of the Appraisal model and applies the model to the data in a step-by-step manner
- Shows how consumption of wine, perfume and chocolate appeals to intellectual, aesthetic and social aspirations
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and sophisticated ways. They strive to develop consumption expertise with a view to maximizing their enjoyment from the luxury experience, avoiding overt displays of wealth while signalling status by means of luxury insight only available to the cognoscenti. One way for aficionados to develop their insight into the diversified and elusive realm of contemporary luxury is to engage with online reviewer discourse. The authors take a discourse analytic approach informed by the Appraisal model to expose the imagined addressees’ characteristics and behaviour, the luxury values they embrace and the goals of their luxury consumption. The authors argue that the activity of online reviewers is such a crucial arena in contemporary luxury that a new form of luxury consumption has emerged, which they label review-based luxury. This book will be of interest to students and academics in the fields of Linguistics, Discourse Analysis, Communication, Argumentation, Media Studies and Marketing, as well as anyone with a general interest in wine, perfume and chocolate as experiential luxury.
Authors and Affiliations
About the authors
Charlotte Hommerberg is Senior Lecturer in English Linguistics at Linnaeus University, Sweden. Her engagement with discourse analysis comprises both teaching and research, and her prior work involves application and development of the Appraisal model for the study of wine discourse.
Maria Lindgren is Associate Professor in Swedish Linguistics at Linnaeus University, Sweden. She has a keen interest in and a longstanding experience with discourse analysis in both teaching and research.
Bibliographic Information
Book Title: Depicting the Consumer of Experiential Luxury
Book Subtitle: Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate
Authors: Charlotte Hommerberg, Maria Lindgren
DOI: https://doi.org/10.1057/978-1-137-60080-6
Publisher: Palgrave Macmillan London
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2023
Hardcover ISBN: 978-1-137-60079-0Published: 11 May 2023
Softcover ISBN: 978-1-349-96077-4Due: 11 June 2023
eBook ISBN: 978-1-137-60080-6Published: 10 May 2023
Edition Number: 1
Number of Pages: IX, 214
Number of Illustrations: 7 b/w illustrations
Topics: Applied Linguistics, Sociology of Culture, Marketing, Social Sciences, general, Media and Communication