Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Lessons on Profiting from Diversity

  • Book
  • © 2012

Overview

Editors:
  1. Gloria Moss

    1. Buckinghamshire New University, UK
      Ecole Superieure de Gestion, Paris, France

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xiv
    Download chapter PDF

  2. Lessons on Profiting from Diversity

    1. Lessons on Profiting from Diversity

      • Gloria Moss
      Pages 1-18

  3. Diversity in Context

    1. Front Matter

      Pages 19-19
      Download chapter PDF

    2. Diversity and Web Design

      • Gloria Moss
      Pages 21-64

  4. Segmenting Diversity

    1. Front Matter

      Pages 65-65
      Download chapter PDF

    2. Age

      1. Digital Communications and Older Groups: An Anglo-French Comparison
        • Hilary Mullen, Gloria Moss, Catharina Wulf
        Pages 67-93
      2. Age and Grey Entrepreneurship
        • Lorraine Watkins-Mathys
        Pages 94-113

    3. Personality

      1. Adapting Communications Styles to the Needs of the Market
        • Holly Buchanan
        Pages 117-124

    4. Gender

      1. Transforming a White, Masculine Organisational Culture
        • Ian Dodds
        Pages 127-137
      2. Maximising the Effectiveness of Advertising for Female Markets
        • Thomas J. Jordan
        Pages 138-150
      3. Professional Services Firms and Gender Diversity
        • Gloria Moss
        Pages 151-185
      4. Profiting from Diversity in the Banking Sector
        • Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, Alice Garnier
        Pages 186-209

    5. Disability

      1. Deaf People in the Workplace
        • Marion Hersh
        Pages 213-238

  5. Section C

    1. Front Matter

      Pages 239-239
      Download chapter PDF

    2. Diversity’s Contribution to the Bottom Line: Assigning a Monetary Value to Diversity Initiatives

      • Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk, Peter Unwin
      Pages 241-262

  6. Back Matter

    Pages 263-278
    Download chapter PDF
Back to top

Keywords

About this book

Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.

Editors and Affiliations

  • Buckinghamshire New University, UK

    Gloria Moss

  • Ecole Superieure de Gestion, Paris, France

    Gloria Moss

About the editor

AUDREY BECUWE Assistant Professor at the University of Limoges, France HOLLY BUCHANAN Owner of Buchanan Marketing IAN DODDS Ian Dodds Consulting (IDC) and The FutureWork Institute ALICE GARNIER PHD Student in Strategy, at the University of Lyon/Coactis Research Center, France MARION HERSH Senior Lecturer in Bioengineering, the University of Glasgow, UK THOMAS J JORDAN Chairman and Chief Creative Officer of HY Connect ISABELLE MAQUE Assistant Professor at the University of Poitiers, France HILARY MULLEN Senior Lecturer, Department for New Media and Technologies, Buckinghamshire New University, UK ISABELLE PRIM-ALLAZ Assistant Professor at the University of Lyon/Coactis Research Center, University of Lyon, France LORRAINE WATKINS-MATHYS Head of School for the School of Applied Management and Law, Buckinghamshire New University, UK CATHARINA WULF Paris School of Business, France

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation