Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (11 chapters)
-
Front Matter
-
Back Matter
About this book
Editors and Affiliations
About the editors
Ebru Uzuno?lu is Associate Professor at Izmir University of Economics in Turkey and works as the Head of the Public Relations and Advertising Department. She teaches courses on Marketing Communications, Campaign Design in IMC, IMC Projects, and Brand Management. Her research interests include integrated marketing communications, brand communications, and more recently interactive characteristics of new media. She has published research in many journals such as the Journal of Marketing Communications, International Journal of Human Sciences, and Public Relations Review. Prior to her academic career, Ebru worked for over a decade in several national and international companies as a marketing communication specialist and product manager.
Bibliographic Information
Book Title: Integrated Communications in the Postmodern Era
Editors: Philip J. Kitchen, Ebru Uzunoğlu
DOI: https://doi.org/10.1057/9781137388551
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
Hardcover ISBN: 978-1-137-38853-7Published: 28 November 2014
Softcover ISBN: 978-1-349-48204-7Published: 28 November 2014
eBook ISBN: 978-1-137-38855-1Published: 02 December 2014
Edition Number: 1
Number of Pages: XVIII, 268
Topics: Management, Innovation/Technology Management, International Business, Corporate Communication/Public Relations, Economics, general, Business Strategy/Leadership